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prêt a couture-haute couture-demi couture-fast fashion
Transcript of prêt a couture-haute couture-demi couture-fast fashion
STYLES OF FASHION PRODUCTION
ILSE JARA HAUTE COUTURE DEMI COUTURE PRET-A-PORTER FAST FASHION FASHION DESIGN T1
ISTITUTO MARANGONI Haute couture, French for "high sewing" or "high dressmaking" or "high fashion") refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. "Couture" means dressmaking, sewing, or needlework and is also used as a common abbreviation of haute couture and refers to the same thing in spirit. "Haute" means elegant or high. An haute couture garment is made specifically for the wearer’s measurements and body stance.
It originally referred to Englishman Charles Frederick Worth's work, produced in Paris in the mid-nineteenth century. In modern France, haute couture is a "protected name" that can be used only by firms that meet certain well-defined standards. However, the term is also used loosely to describe all high-fashion custom-fitted clothing and 100% hand-made, whether it is produced in Paris or in other fashion capitals such as London, Milan, New York or Tokyo. DESIGNERS Vionnet
Yves Saint Laurent
Jean Paul Gaultier To understand this new term, we have to define the meaning of couture, haute couture, and ready-to-wear or prêt-á-porter first.“Couture” literally means “high sewing” and its present day definition is “the houses or designers that create exclusive and often trend-setting fashions for women.”“Ready-to-wear” means off-the rack, ready-made clothes, and prêt-á-porter is a literal translation of ready-to-wear in French.And “demi” means “half,” so “demi-couture” literally means “half-couture” or if you want a longer meaning, “half-custom-made women’s clothing.”With that in mind, it makes sense why demi-couture is still classified under ready-to-wear in the fashion business.The best way to explain demi-couture is when you have pret-a-porter cloth but still have some haute couture termination that can be hand made. DESIGNERS Mary Katrantzou
Alexander Mc Queen
Matthew Williamson Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing, such as handbags.Ready-to-wear has rather different connotations in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses and fashion designers produce mass-produced and industrially manufactured ready-to-wear lines, while others offer garments that, while not unique, are produced in limited numbers.In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. Smaller lines including the Cruise and Pre-Fall collections, which add to the retail value of a brand, are presented separately at the designer's discretion. Ready-to-wear fashion weeks occur separately and earlier than those of haute couture. DESIGNERS Jesús del Pozo
Stella Mc Cartney
D2 Squared Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year.These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This philosophy of quick manufacturing at an affordable price is used in large retailers such as H&M, Zara, Peacocks, and Topshop. It particularly came to the fore during the vogue for "boho chic" in the middle of the first decade of the 21st century.This has developed from a product-driven concept based on a manufacturing model referred to as "quick response" developed in the U.S. in the 1980s and moved to a market based model of "fast fashion" in the late 1990s and first part of the 21st century. Zara has been at the forefront of this fashion retail revolution and their brand has almost become synonymous with the term, but there were other retailers who worked with the concept before the label was applied, such as Benetton.Fast fashion has also become associated with disposable fashion because it has delivered designer product to a mass market at relatively low prices. DESIGNERS ZARA
Pull&Bear THANK YOU HAUTE COUTURE DEMI COUTURE PRET-A-PORTER FAST FASHION