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Keitai Mojo

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by

Sasha Fainberg

on 4 December 2009

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Transcript of Keitai Mojo

It's easy to disappear in a crowd. Disconnect.
Engaging in a world of one's own...
How can this be judged?
How can this be judged?
How can this be judged?
... but you can also join in on a mass movement
MASSES
Ignorant of existing world
Self-absorbed
Rude
Intimacy within one's mind
Peace and introspection
Not intruding on anyone else
POSITIVELY
So, cell phone use in a crowd can be homogeneized, it is much harder to judge a whole crowd. You would have to judge the individuals away from a mass, at a closer level...
NEGATIVELY
It creates a different culture of relationships, or the way people "get" each other
INDIVIDUAL USE OF KEITAI

BIRTH OF STEREOTYPES
The older generation sees...
Jibetarians - streetside loitering youth
Kogyaru - people who let private behaviors spill into the public sphere
By and large, the culture of keitai has birthed stereotypes by chasing after the negative interpretation of its use.
EVEN
THOUGH...

Not so long ago, it was the older generation
of businessmen who were judged for seizing
public space with their keitai use!

Now to scrutinize
just the individuals
JUDGEMENT
Let us look at JIBETARIANS and KOGYARU as products in a culture of keitai judgment
Cell phones transform relations
They're not yet falling into kogyaru or jibetarians... but this is how space lets them do that
we see these two stereotypes emerge as a term for young people
(or rather, judge one another)
Negativity breeds...
Full transcript