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Valassis V16 - 3.8.17

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Transcript of Valassis V16 - 3.8.17

Accelerated
the
growth
and
success

with leadership
Collaborate
You must
Today, we have a successful
opportunities.
Cross-sell
critical to
2017 success
For every
dollar
a client
spends with us
,
they are
spending
another
$100

somewhere else.
Leverage
product portfolio
and
We have to
integrate
everything we do.

will rely on
Everything we will
accomplish

collaboration.
BevMo!
Gain new customers & reengage lapsed customers

Key take-aways
Enlist teams across Valassis to deliver best solutions for client needs

new client contacts
Data and Analytics
capabilities
Client campaigns can become exponentially more powerful
Proprietary data
to help our clients succeed
Capitalize

on the
Share Stories
of best practices
Build a
Support network
Learn
what your colleagues are doing
Goals
Strengths
Improvement opportunities
Development
needs
Sales to engage Marketing and other support functions
Showed them the importance of connecting with millennials
Welcome!
National Sales Training Conference
Second Annual
You
are more
important
than ever
Winning
together
quota
B
2.2
You will drive
our success.
in 2017 & win!
ively engage with others
build your
ion plans
ivate on what you learn here
Booths
Vertical Expansion:
Healthcare
Auto
Entertainment
Home Improvement
Valassis International
HC/Scantron:
Cross Sell
Breakouts
Analytics
Integrated
Digital Sales
Targeting
Valassis Apio™
& Analytics
Together we will
in 2017
Thank
You!

omni-channel
approach
2017

& beyond
on it
we have to
of the
$100
they are
spending elsewhere
.
We have to capture
more
Print & digital
We are going to
challenger method
Teach
For Differentiation
Tailor
For Resonance
Take
Control
Of the Sale
Constructive Tension
ccelerating
ccelerating
ollaboration
ollaboration
ransforming
ransforming
ccelerate
ccelerate
ollaborate
ollaborate
ransform
ransform
Apio
Targeted
customer information
to
grow revenue
Customer
location
&
purchases
Help customers be
more successful
using
advanced technology

Chatbot

Hyper locals
We will continue to experiment
2.5% YOY
11%
8%
7%
Print Products
4X faster
in
2016
than
2014
Digital Momentum
Candyland:
Digital Display
We will
accelerate
our
growth
with new products
The
new products
we are putting into market are helping our clients win!
RedPlum Retail
RedPlum Connect
VDP
Personalization
Digital Search
Email
More successful & we are more successful

Clients
Key take-aways
Learning Care Group
Increase
enrollments across
multiple brands

Tailor your
message
to address
client’s objectives
Approach, Keys to
Team Success
Discussed both print and digital
Increased budget, executed integrated campaign
Key
Take-Aways
PostNet

Foot traffic
& holiday shipping sales
Approach, Keys to
Team Success
Using new targeting approach & KPI track-ability
Showing value with print & digital results

new team resources, new client contacts, challenger methods, and with leadership…
Approach, Keys to
Team Success
Partnered with MI Analytics to provide sales lift & redemption analytics
New team member resources exist to help you and you have put it into ACTion.

Variety Wholesale Placeholder
Variety Wholesale key takeaway Placeholder
Subway Placeholder
Subway Takeaway Placeholder
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Tim Horton Key takeaway
GNC Placeholder
GNC Takeaway Placeholder
Wayside Furniture
didn’t have analysis or measurement of their spend
Key Take-Aways
Approach &
Results
Who the client’s customers are
Who the client needs to target
American furniture Placeholder
American
furniture
key takeaway

Stanton Optical
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Stanton
Optical placeholder

Stanton Optical
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Stanton Optical
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Mattress firm
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Mattress firm
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with leadership
Collaborate
You must
Full transcript