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Coca-Cola Goes Green?

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by

Kate Vetrova

on 8 September 2017

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Transcript of Coca-Cola Goes Green?

Introduction
How should the target group of healthy customers be reached by TCCC?
Critical reasoning
Problem
Image by Tom Mooring
Coca-Cola Goes Green?
Two possible strategies
- Go on, more distribution and promotion, better taste

- New product, healthier, tea?

Case Background
- The Coca-Cola Company - world’s largest manufacturer of the wide variety of soft-drinks
- Umbrella-brand
- Net operating revenue suffered a visible decrease in 2013 due to the launch of Coke Life
- Diet Coke experienced negative growth rate index since 2008

Analytical thinking (SWOT analysis)
The Launch of the Coke Life Case Study
Changing the taste of Coke Life
Launch a completely new product
Our recommendation
Launching a totally new product
Full transcript