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Digital Media & The Environment

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Heather Woods

on 10 April 2015

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Transcript of Digital Media & The Environment

What is digital media?
includes online newsmedia/websites, blogs, social media, videos, e-books etc

media accessible from/constitutive of the digital sphere

generally contrasted with print or traditional media
Digital Media & The Environment
Digital Media & The Environment

Today we'll investigate:
the similarities and differences between traditional and new media
whether new media is inherently more democratic than traditional media
the various functions of social media and their utility
spend most of our time in discussion
Discussion Questions #1
Do you think digital media has altered environmental communication? Why or why not?

What is the difference between being an environmental blogger and an environmental journalist?

Do environmental bloggers have rights and responsibilities? What might those be?
Discussion Questions #2
Cox suggests that "social media have also democratized who it is that generates and disseminates 'news.'" What does this mean? Do you agree?

According to Cox, there are 6 functions/uses of social media to communicate about the environment. Pick one and ask: is this function specific to digital media? Is there a difference between traditional and digital media?

What might be some potential limitations to social media to communicate about the environment, mobilize people, etc?
Discussion Lead
Denise Sevick Bortree

"Pro-Environmental Behaviors Through Social Media: An Analysis of Twitter
Communication Strategies"
Digital media
can affect the way you interact with the world

can open up opportunities for engagement, action, learning (amongst strangers)

is used to communicate about the environment

can be produced by you & others, not just authorities

is not without limits
danah boyd's networked publics
content created in networked publics is
persistent (has a memory, remains.)
searchable (can be found more easily)
replicable (think sharing & virality)
"Public interactions are negotiated in front of invisible audiences." i.e. they are VISIBLE even if specific audience isn't
network publics are scalable, that is, they have the opportunity to scale up (and down)
Full transcript