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candice glossat

on 9 February 2015

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Transcript of SELFIE

By Freya Olsen, Amanda Smith, Mavora Butcher & Candice Glossat
What is a Selfie?
The selfie is defined as a photograph taken of oneself, usually with a smartphone or webcam and uploaded to a social media site (Tifentale, 2014, p.5). Selfies provide an opportunity to fulfil our primal and ongoing need to be seen, gain recognition, support, validation and ultimately gain interaction from a targeted circle. Social media promises its users an audience; an audience that might actually enjoy seeing your photos (Jurgeson, 2014).
Evolution of the Selfie
Facebook and Selfies
About Instagram
According to the Instagram website, Instagram is a fun and quirky way to share your life with your friends through a series of pictures. Users are able to snap a photo with their mobile phone, then choose a filter to transform the image into a memory to keep around forever.

Instagram launched in October 2012 and had already attracted 1 million users in it's first 2 months. As of December 2014, Instagram had 300 million active monthly users.
Selfie Statistics
48% of selfies are shared on Facebook. Whilst only 8% of selfies are shared on Instagram.
The estimated median age of selfie takers is 23.7 years
New York city has the second most selfie posters on Instagram, with Makati in the Philippines taking first place.
A survey conducted by the Telegraph in Britain found that 18-24 year old's voted the selfie as the most popular genre of photography. In fact, it was reported that 30% of photos they take are selfies, meaning that 3 out of every 7 pictures taken are of themselves (Knibbs, 2014).

Surprisingly however, 8% of overall shared selfies on social media comes from Instagram (Bennett, 2014). Furthermore, According to Selfiecity (2014) only 3-5% of photos they analysed on Instagram were actually selfies.
Instagram and Selfies
Selfies - A Visual Analysis: Elizabeth Urbanski
(TEDxTalks, 2013)
In 2013, The Oxford Dictionaries announced that 'selfie' was the Word of the Year
(Public Domain Review, 2013)
(WMagazine, n.d.)
There are over 35 million selfies posted on Instagram.
(Instagram, 2012)
(Mitchell, 2015)
(BuzzFeedYellow, 2014)

How Social Media stimulates a
Bennett, S, 2014, The year of the selfie- Statistics, facts and figures [Infographic], social times, March 19, viewed, January 13 2015 http://www.adweek.com/socialtimes/selfie-statistics-2014/497309?red=at

Caruso, C 2014, Understanding Y, Wiley, EBL EBook Library.

Chamorro-Premuzic, T 2014, 'Sharing the (self) love: the rise of the selfie and digital narcissism', The Guardian, 14 March, viewed 12 January 2015, <http://www.theguardian.com/media-network/media-network-blog/2014/mar/13/selfie-social-media-love-digital-narcassism

Chow, J & Hochman, N, 2014, Investigating the style of self-portraits (Selfies) in five cities across the world, viewed January 1 2015, http://selfiecity.net/
Instagram, 2015, What is Instagram? Instagram FAQ, viewed January 13 2015, http://instagram.com/about/faq/

Facebook 2015, After Sex Selfies Official, page, viewed 15 January 2015, <www.facebook.com/adtersexselfiesofficial>

Facebook 2015, Facebook, page, viewed 15 January 2015, <www.facebook.com/facebook/info?tab=page_info>

Facebook 2015, Fitness Selfies, page, viewed 15 January 2015, <www.facebook.com/FitnessSelfies>

Issa, T 2013,'The Phenomenon of the Selfie and the Look at me Duckface', The Huffington Post, viewed 15 January 2015, <http://www.huffingtonpost.com/tina-issa/selfie-and-the-look-at-me-duck-face_b_4313614.html>

Knibbs, K, 2013, Selfies are now the most popular Genre of photo; In related news everyone’s the worst, digital trends, June 20, viewed January 12 2015, http://www.digitaltrends.com/social-media/selfies-are-now-the-most-popular-genre-of-picture-and-in-related-news-everyones-the-worst/

Metronews 2012, 'Facebook: former private messages posted on the timeline', viewed 15 January 2015, <http://www.metronews.fr/high-tech/facebook-d-anciens-messages-prives-publies-sur-la-timeline/mlix!MDk3LU0hjxIQ/>

Smith, C, 2015, By the numbers: 100+ Interesting Instagram statistics, expanded ramblings, January 2, viewed January 13 2015, http://expandedramblings.com/index.php/important-instagram-stats/10/

Tifentale, A, 2014, The selfie: Making sense of the “Masturbation of Self-image” and the “Virtual Mini-me”, February, viewed January 13 2015 http://d25rsf93iwlmgu.cloudfront.net/downloads/Tifentale_Alise_Selfiecity.pdf

Titlow, J.P, 2013, #ME: Instagram Narcissism and the scourge of the selfie, readwrite, February 1, viewed 29 December 2014, http://readwrite.com/2013/01/31/instagram-selfies-narcissism

Zeevi, D 2013, 'The Ultimate History of Facebook', Social Media Today, viewed 15 January 2015, <www.socialmediatoday.com/content/ultimate-history-facebook-infographic>

Eaton, K, 'If you've got more than 150 Facebook Friends, they're no Friends at all, Fast Company, viewed 14 January 2015, <http://www.fastcompany.com/1528776/if-youve-got-more-150-facebook-friends-theyre-no-friends-all>

Goldcoast Bulletin, (2014). Self Obsessed Selfie. [image] Available at: http://resources2.news.com.au/images/2014/06/20/1226961/727590-f29206ec-f831-11e3-83ca-a3d83c3c745e.jpg [Accessed 15 Jan. 2015].

Google 2015, 'Facebook Logo', viewed 2015, <https://www.google.com.au/search?q=facebook&es_sm=93&biw=1024&bih=499&source=lnms&tbm=isch&sa=X&ei=WGC3VJDEGIiC8QWYkYD4DQ&sqi=2&ved=0CAgQ_AUoAw#imgdii=_&imgrc=rgGNW5no1Elv-M%253A%3BkVb4Ff8Er6w46M%3Bhttp%253A%252F%252Fjcsocialmarketing.com%252Fwp-content%252Fuploads%252F2014%252F08%252Ffacebook_like_logo_1.jpg%3Bhttp%253A%252F%252Fjcsocialmarketing.com%252F2014%252F08%252Fcan-now-save-links-facebook-read-later-awesome%252F%3B1600%3B1209>

Instagram, (2012). First Instagram Post. [image] Available at: http://instagram.com/press/ [Accessed 14 Jan. 2015].

Mitchell, S. (2015). What I'm Wearing. [image] Available at: http://instagram.com/shaym [Accessed 14 Jan. 2015].

Selfie Humor 2013, Duck Face Quote, viewed 15 January 2015, <http://selfiehumor.com/duck-face-quote/>

Selfies Selfies Everywhere, viewed 15 January 2015<https://imgflip.com/i/7w9gx>

TEDxTalks, (2013). Selfies - a visual analysis: Elizabeth Urbanski at TEDxNavesink. [video] Available at: https://www.youtube.com/ watch?v= 2Kk9R2rhwlQ [Accessed 14 Jan. 2015].

Wikipedia, (n.d.). Self-portrait, 1630, Rembrandt. [image] Available at: http://upload.wikimedia.org/wikipedia/commons/4/45/Rembrandt_Harmensz._van_Rijn_-_Selfportrait_-_Google_Art_Project.jpg [Accessed 15 Jan. 2015].

WMagazine, (n.d.). How to take a selfie like a supermodel. [image] Available at: http://www.wmagazine.com/video/fashion-films/fashion-films-how-to-take-a-selfie-like-a-supermodel [Accessed 14 Jan. 2015].

References - Media
In the digital age, smartphones and social media has provided a means of capturing and sharing photography to the point of saturation. Just like the painters from centuries ago, digital selfies enable people to continually retouch and alter the virtual representation of themselves. In what spectators many years from now might perceive as self-centred behaviour, is also a means of communication and professional progression for millennials (Caruso 2014, p. 18). In other words,
not all social media users are narcissistic; though scientific studies have shown narcissistic individuals tend to be heavier social media users
(Chamorro-Premuzic 2014).

Some argue the so-called 'selfie generation' is at risk of tunnel vision; an overwhelming self-obsessed ilk that will present economic and psychological ramifications not previously seen (Caruso 2014, p. 19). However, the Facebook timeline feature is also an opportunity for users to review and reflect on what is important to us.
Understanding the Selfie
Before the invention of cameras and photographic process, the rich and powerful documented their existence through portraits. For centuries, commissioned paintings were considered a sign of affluence and
an attempt at immortality
that often
displayed self-importance and self-expression
(Caruso 2014, p. 17).

(Wikipedia, n.d.)
(Goldcoast Bulletin, 2014)
Over 1 million selfies are taken each day.
According to Samsung, 30% of all selfies are taken by people aged between 18 and 24 years.
Australian women aged between 18 & 35 years take the most selfies, followed by the US and Canada on all social media platforms. In fact, two-thirds of the photos taken are selfies.
14% of all selfies are digitally enhanced.
36% of people admit to altering their selfies.
There are 90 million selfies with the hashtag #me
What does this selfie say to you?
Selfies were the top choice of picture that Sydney Siders and Queensland residents choose to share on Instagram
As those of you who have seen
The Social Network
would be aware, Facebook started out as Facemash, a Havard website allowing class mates to select "hot" or "not" photos of fellow peers (Zeevi 2010). In February 2004, Mark Zuckerberg founded Facebook with the purpose of creating a site that allows people to celebrate their friendships, inspire people, as well as to allow people to discover, and connect with families and friends (Facebook 2015).
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
As shown in our statistics slide,
Facebook is currently the social media platform with the largest percentage of 'selfie' images regularly posted, at 48%.
Facebook enables it's users to access and contribute to such fan pages as 'After Sex Selfies' with 666,554 likes (After Sex Selfies 2015), and 'Fitness Selfies' with 627,361 likes (Fitness Selfies 2015). Each of these fan pages allowing their followers to contribute through the use of selfies or comments. The Huntington Post refers to selfies as 'selfieish', making note of the popular 'duckface' pose believed to be started by celebrities (Issa 2014).
(Selfies Selfies Everywhere)
(Selfie Humor 2015)
(Google 2015)
(Metronews 2015)
Mission: give users the ability to share and make the world more open and connected.
In 2012 Facebook reached an astonishing ONE BILLION active users worldwide, making it the largest social networking site.

(Facebook 2015).
"Look who I'm with"
Based on the TEDxTalk by Elizabeth Urbanski
(Facebook 2015).
Selfies are an visual story showing our identity and self expression. It is in our human nature to seek validation from our peers, and on a larger scale the same applies to celebrities seeking a response from their fans. The context of the photo shows your values, the 'Oscars Selfie' posted by Ellen DeGenere's tells fans 'look who i'm with' and shows the importance based on the people she has posted the photo with.

(Youtube, 2014)
Full transcript