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W1. Globalisation and the Media

Week 1. Topic 1. Part 1. Introduction and The Flows of Globalisation
by

Christopher Moore

on 6 August 2016

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Transcript of W1. Globalisation and the Media

Week 1. Topic. 1. Part 1. Introduction
Tuesday July 10, 2012

Globalisation and the Media
Unit Chair: Dr Christopher Moore
Burwood Campus -D4.13

Email: chmoore@deakin.edu.au

Skype: cryptocommonicon

Facebook: Christopher Moore

Twitter: cl_moore

G+: moorenet@gmail.com

Online and Office Consultation
by email appointment
Introduction
Blogs

250 words

Concept - Definition - Exemplification - Discussion

use links to expand your posts

images and video (be sure to credit)
Readings and Blog topics
Nederveen Pieterse, J 2004, ‘Globalization: consensus and controversies’, Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., pp. 7–21.
Lecture 01 Tuesday 16:00 16:50 Melbourne LT13 (hc2.005)

Tutorial 01 Monday 12:00 12:50 Melbourne HE3.013

Tutorial 02 Monday 13:00 13:50 Melbourne HE3.006

Tutorial 03 Monday 14:00 14:50 Melbourne HE3.001

Tutorial 04 Tuesday 12:00 12:50 Melbourne HE2.006

Tutorial 05 Tuesday 13:00 13:50 Melbourne HE3.002

Tutorial 06 Tuesday 14:00 14:50 Melbourne HE2.007
Assessment 1.
Weekly Blogging Task
Weighting: 50%
Length:
8 X 250 words
2 x 250 (assessed)
Due:
Friday, 4pm Week 5 (August 10)
and
Friday 4pm Week 9 (September 7)
Peer Review
Weighting: 20%
Length:
8 X 100 words
2 x 400 submitted)
Due: Friday, 4pm Week 5 (August 10)
and Friday 4pm Week 9 (September 7)
Extended Scholarly Blog

Weighting: 30%

Length: 1200 words

Due: Friday, 4pm Friday October 5.
Week One Reading:
Burwood
Warnnambool

Off campus
Tutors
Tutorial 01 Thursday 10:00 10:50 Waurn Ponds ka4.410

Tutorial 02 Thursday 11:00 11:50 Waurn Ponds ka4.402
Geelong
Burwood
Geelong
Edwin Ng - edwin.ng@deakin.edu.au
Tim Dobbyn - tim.dobbyn@deakin.edu.au
Paul Verso
Processes: understanding key processes that constitute ‘globalisation’

History: recognise the broader historical background to the phases of globalisation

Concepts: be aware of some of the key concepts in contemporary scholarly literature on social and cultural change on a global scale

Media: gain an appreciation of the role of media and communication industries contribution to globalisation and the internationalisation of intellectual property.
Objectives of Topic 1.
cultural, social and technological change, conflict, and power
flows of globalisation
Physical
Cultural
Informational
Media
Capital
a short guide to better blogging
a blogging referencing guide
https://docs.google.com/document/pub?id=1mvPp1voinxBN-phjx9GcW6SDMb0nTSmAzEnCUz-EoUs
cultural, social and technological change, conflict, and power

the processes of globalisation

the roles of communication and cultural industries

the flows of globalisation
does globalisation exist?

are the results globalisation positive or negative phenomena?
What is globalisation?
© alles-schlumpf
http://www.flickr.com/photos/29487767@N02/3574392846/
What is the role of media and communication
in the processes and formation of globalisation?
globalisaiton involves cultural, social, political, economic and technological change
- http://plato.stanford.edu/entries/globalization/
“Theorists of globalization disagree about the precise sources of recent shifts in the spatial and temporal contours of human life. Nonetheless, they generally agree that alterations in humanity's experiences of space and time are working to undermine the importance of local and even national boundaries in many arenas of human endeavor.”
Cultural Flows
the movement of news and information
Informational Flows
HBO's 'Game Of Thrones' On Track To Be Crowned Most Pirated Show Of 2012 - Forbes
Media Flows
Capital Flows
Nation States
I ain't afraid of no boats' placard - Refugee vigil Broadmeadows

About 50 people attended a peaceful vigil in solidarity with refugees held outside the immigration detention centre on Camp Road, Broadmeadows in Melbourne's northern suburbs on Wednesday evening, January 18, 2012.
http://www.flickr.com/photos/takver/6719817603/
http://au.news.yahoo.com/thewest/a/-/breaking/13787412/fury-as-thousands-bid-for-mining-jobs/

“Immigration Minister Chris Bowen this week granted approval to allow mining magnate Gina Rinehart to employ more than 1700 foreign workers at her Roy Hill iron ore project in the Pilbara.”
May 26, 2012
http://www.apple.com/euro/itunes/charts/top10worldalbums.html
Music
http://www.abc.net.au/iview/?series=2303988#/series/2303988
http://www.abc.net.au/news/2012-07-10/another-abuse-victim-comes-forward/4119946
Religion
http://profesorbaker.com/2011/01/06/which-language-is-more-important-after-english/
Language
Clothing and body style
Fashion
Is Black Panther a Post-Colonial Superhero?
Literature
the flow of globalisation is multidirectional
Cinema

8 X 250
Links
Images and Video
Podcasting and Vlogging
Audience
Referenced
Weekly Blogs
Concept
Definition
Exemplification
Discussion
Read 2 Blogs from your peers each week
- making comments (being critical, being positive)
- keep a record (100 words per week)
- complete one grading rubric (Unit Guide)
Peer Review
Us (250+ for 12 weeks)
Everyone else...
Audience
G+
Twitter
Facebook
Blogosphere
Geoffrey Humble
http://www.thinkgeek.com/haiku/?cpg=87H
I am all around,
Yet some can't seem to find me.
I am Internet.
--Terry in San Francisco, California
intellectual property

video games

critical university studies
Globalisation has important historical dimension with an interest in consequences for the future.
a politically focused definition may consider the role of nation states, borders and societies bound by territories.
definitions change according to perspective
economy focused definition may consider the role of capitalism, the liberialisation of trade, and the free market process
the information is beside the point compared to the dimensions of transformation brought about by new media -




1962 - the 'Global village' - an emerging global consciousness

1964 Understanding Media - technological determinism
Marshall McLuhan
McLuhan Speaks - http://marshallmcluhanspeaks.com/introduction/
the extension of the self and the body through technologies
in Bauman's (1999) formulation is a
Time & Space
Globalisation
Compression
globalists argue that globalisation is vital and inescapable

traditionalists see globalisation as a mythology

transformationalists see a middle group
the effect of the message is independent to the content
global economy supplants local, national and international economies
market forces are uncontrolled
national borders dissolve
economic conformity and neoliberialism
no true global economy
separate and salient categories of existence
national authority over market forces and domestic economies
preservation of the state, and a relationship to citizens - healthcare, wellfare, transport, etc
strong national identity and unique cultures
intense interdependence and integration of international economic systems
constraints of national economic, political, culture and social policy making
international public policy difficulties
local and national economies, cultures and identities slowly become disintegrated, mixed and connected
modernism + (post-)

industrialism and post-industrialism

information societies and development

the ownership of ideas

structural globalisation - politics, nation states and economies
Next Week
https://docs.google.com/document/pub?id=1XrioaMRmbCe7HhSNE3ijv88550FzIXjVoGxhRqZsZ1k
Unit Guide
Discussion Forums
News
Questions
DSO
http://www.deakin.edu.au/dso/
Humour
http://www.forbes.com/sites/andygreenberg/2012/05/09/hbos-game-of-thrones-on-track-to-be-crowned-most-pirated-show-of-2012/
http://takemymoneyhbo.com/
challenging previous dominant models of television advertising, branding broadcasting, syndicating and cable ownership
Facebook
Twitter
YouTube
Wikipedia
Google
Television
Radio
Print
Fax
Rail
Road
Steam
Telegraph
increase in the rate and density of information flow
http://harrypotter.wikia.com/wiki/Harry_Potter_in_translation
http://slackerheroes.com/jj/2012/03/23/africa-is-a-country-colonialism-in-comics/
EL James outsold Harry Potter to 1mil sales
populations and people
Physical Flows
http://www.e-ir.info/2011/01/19/it%E2%80%99s-population-stupid/
materials
http://www.storyofstuff.org/movies-all/story-of-stuff/
consensus and controversy
technical change
reconfiguration of nation states
regionalisation
uneven - the 1%

long or short term? is globalisation a historical process?
"Average wealth of the top 1 percent was almost $14 million in 2009, according to a 2011 report from the Economic Policy Institute.
—Washingtonpost.com.

“Shit is fucked up and bullshit.”
—Sign seen at the Occupy Wall Street protest in lower Manhattan.

Read more http://www.newyorker.com/humor/2011/11/28/111128sh_shouts_kenney#ixzz20BYkP8Gp
grounding in conversations about globalisation
Funny or Racist?
http://www.livescience.com/15944-top-religions-global.html
STUDENT BLOG LIST
el-Ojeili, C., and Hayden, P. 2006 Critical Theories of Globalisation, Palgrave Macmillian: New York.
Processes
History
Concepts
Media
McLuhan anticipated the Web
- as others did before him (Vannevar Bush)...
The Mechanical Bride: Folklore of Industrial Man (1951)

The Gutenberg Galaxy: The Making of Typographic Man (1962)
Walter Ong's Ramus, Method, and the Decay of Dialogue (1958)
http://www.gizmodo.com.au/2011/04/the-story-of-e-waste-what-happens-to-tech-once-its-trash/
e-waste and digital obsolescence
Full transcript