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2016 10 Offshoreenergy.dk 2

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on 12 October 2016

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Transcript of 2016 10 Offshoreenergy.dk 2

The focus of organizational creativity anno 16/17
✳✱*
Organizational level
Regardless of whether it´s a classroom or a billion-dollar company, space is something to think of as an instrument for innovation and collaboration.

David Kelley, founder IDEO & Stanford d.school
Aligning strategy with
the physical environment

AirBnB: User- and product insights available for all
Pixar: Telling stories about what we are doing
Google: Getting closer to your customer
AoL: Designing a knowledge flow
Facebook & Gensler: Talent attraction
Insights
from some of the world's most innovative characters & companies
The team
The organization
The team
The individual

The DNA of the highest performing teams
‘‘We looked at 180 teams from all over the company,’’ Dubey said. ‘‘We had lots of data, but there was nothing showing that a mix of specific personality types or skills or backgrounds made any difference. The ‘who’ part of the equation didn’t seem to matter.’’
Planting new ideas
Who: Michael B Johnson, R&D at Pixar

What: Friday talks on everything -
but animation

Why: Building T-shaped thinkers
Concept development
Who: David E Weekly, Head of Rapid
Roll out Lab, Google

What: How far can you zoom out on your
challenge?

Why: Thinking outside-in without
boundaries
Designing creative
collaboration

Who: Mamie Rheingold, frm head of Innovation Programs at Google

What: Beer´s & demos (70%)

Why: Encouraging early collaboration
Use friction
Who: Jeff Bezos, CEO Amazon

What: Ideas are default approved or management has to declare why in 2 pages

Why: To make sure all ideas get the chance needed
Create innovation KPI´s
Who: Joseph Tripodi, fmr. CMO, Coca Cola

What: Marketing budgets:
70%: known
20%: innovation from the 70%
10%: never tried before

Why: You get what you measure - a focus on innovation and brand new ways
Crafting a creative culture

http://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html?_r=0
"the shelf life on a technology
education is 4 years"
Solar-based wifi drones, connected via satellites
to empower the earth with internet
Segway: communications in teams
Make space!
Pixar
A visible company DNA & culture
Interesting calculations from
interior architects Gensler
Does it pay off?
12 months:
Talent attraction
after space design:
+ 300% applicants
Radical openness
Mean while @ Yahoo! 50% of office space is lounge area
Åbenhed - fra R&D til C&D
Entrepreneurs: Welcome!
- free office space
- all access to Aol. knowledge
- tech knowledge inside/outside Aol. scope
= knowledge upgrade, entrepreneur spirit & new network
Design the knowledge flow
"+300% innovations-input"
Andrew Cavalo, Tech Shop
Mamie Rheingold, Program Manager Innovation
Prototyper & pretotyper:
Fra x00.000 til x.000
(Data vs. stagegatemodellen)
2009
At være firstmover betyder:
Mange fejl!
“The biggest risk is not taking any risk.”
Nye ledelsesprincipper :-)
"As most companies grow, they slow down too much
because they’re more afraid of making mistakes
than they are of losing opportunities by moving too slowly,"
Mark Zuckerberg
New HQ by BIG & Thomas Heatherwick
Cafe areas open for outsiders
"Focus on the user and all else will follow"

Hackathons:
Let the user focus on you - and have them create
your products.
Chairs bolted in the floor
“what you know depends a lot on who you know which depends a lot on what you know which depends a lot on who you know”
"creativity is just connecting things"
Known for creative facilities
Knowledge sharing:
digital references & worst ever ideas
Digestion: which one of these concepts would be most interesting to try out at SP? And why?
Forbes article on Serendipity
Experiencing the product
Encouraging everyones innovation: critical moments
Learn so much from the HQ alone
Serendipity "lucky coincidences"
Steve Jobs
Management philosophy hanging around the company
Agile like a startup
Catherine Bracy
Hacker, community manager
Code for America
"Hacking is really just any amateur innovation on an existing system, and it is a deeply democratic activity."
svagheder->muligheder
optimering =
det yderste potentiale
stjæler data
cracker websites
udnytter identiteter
VS
Mamie Rheingold, Innovation Program Manager at Google
48 hour hackathon
= 32 prototypes,
15 new business models,
1 patent
Hackathon
www.pretotyping.org
Hacking
FROM IDEA TO PROTOTYPE IN <48 HOURS
@ google, facebook, Yahoo etc.
External Innovation Unit
Minimum Viable Product
- Viable product built with fewest possible ressources and gives the shortest route through the BML-loop
Can vary from a LinkedIn-ad (pretotyping) to a 3D printed prototype
Remove features that do not add to the learning
Gives opportunity to measure real user data & experience unexpected behavior
Measure
Metrics should be simple, cohort-based and accessible to all
Quantitative goals motivate qualitative learning
We learn the most when we "publish" the product
Learning obtained creates need for new loops
Validated Learning /
Innovation Accounting
Byg det hurtigt, byg det simpelt
Fejl hurtigt -> plan B
Minimér tiden gennem loopet (BML)
Build-Measure-Learn
Code
3D-print
Hackathon
Business Models
Data
Analysis
Build
Learn
Learning points
Ideas
Features
Improvements
Tools determine design:
“If we can’t print it, we’ll have to make something different”
Measure and test without losing your vision. Print it and put it up on the wall.
Build personas. Print them and put them on the wall.

Cohort analysis - measure differences. Pursue best solution.
Value hypothesis - set metrics
Activation and retention of users
Growth hypothesis - set metrics
User acquisition and referral
Test the most risky Leap-of-Faith hypotheses on archtype personas
Lean Start Up:
MIT-Sprint:
5 teams
5 participants
5 weeks
$5000 prize
$1000-Credit card
Instructions
Tools
Coffee & Sugar :)
ADOBE KICKBOX:

5x5x5x5
https://kickbox.adobe.com/workshop/kickbox/
Kilde: IDEO og Standford University
"Listeners are Better Innovators"
Tim Brown, IDEO
empati
indlevelse
kreativitet
nysgerrighed
rationalitet
Design Thinking principper Innovation
begynd ved begyndelsen...
Hav mennesket i fokus...
Prøv tidligt og ofte...
Søg hjælp og inspiration udefra..
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO
IDEATION & DESIGN THINKING
WHY?
Stanford students
Er I kunde-centreret?
"indrettet efter det vi gør"
kunden i centrum
"sandhedens øjeblik"
Take pictures, video and notes...
But stay invisible
to the user
Undersøg extremer: hvad kan vi lære af processen?
Undersøg extremer: hvad kan vi lære af teknologien?
Tydeliggør alle findings og brugerindsigter
SPRINTS
DISRUPTER TEAMS
LEAN STARTUP
PRETOTYPING
RESULTS:

50% more registrations

Happy users, easier implementation
customer
relationships
customer
segments
revenue
streams
key resources
key partners
key activities
channels
value
propositions
cost structure
by Alexander Osterwalder & Co.
Business Model Canvas
BEHOV
IDÈ / KONCEPT
FORRETNINGS-
MODEL
FUNDING
PRE-/ PROTOTYPE
TEST & VALIDERING
Decor-
Hackathon
"Surprise"-
Hackathon
SF Open Gov
Public-
Hackathon
Cancer
-
Hackathon
ubrugt data
& brugerdrevne løsninger
Urban planning-
Hackathon
Executive-
Hackathon
100 personer
11 timer
....i et fly
300m2 indrettet for under 20.000 KR
Hack the Future ~ Grenå Tekniske Skole
Hacking & Innovation Lab
eller...
I kan invitere "hackerne" indenfor
TESLA is a Platform and Software Company
Wireframes
Mockups
Storyboards
Demos
Stanford students
build the right IT, before you build IT RIGHT
Incubators & Accelerators
Startups og entrepreneurs som:
"Forstyrrelse"
Innovations-enhed
Idétestere
Agile Innovation @ Dong Energy
Problem
Inspiration
Ideas
MVP: SnapChat
User Test
Development
Innovation Lab Internal Crowd-Funder
Share ideas, create interest, get support
= Full Transparency
WHY IT'S COOL BEING SMALL:

FUNDING -> KICKSTARTER

BRAINS & TALENT ON DEMAND -> UPWORK.COM, KAGGLE.COM, FIVERR.COM, ENGINEER.IT ETC.

TECHNOLOGY AND KNOW-HOW HAS BEEN DIGITIZED AND DEMOCRATIZED
a systematic approach
> creative problem solving
> shared language for innovation
> effective idea management
> more efficient collaboration
"HVORDAN KAN VI SKABE ET NYT PRODUKT TIL INNOVATION LAB'S KUNDER I C20 SEGMENTET?"
PROBLEMFORMULERING:
PROBLEM
SOLUTION
IDEATION:
argument
idea
fact
counter argument
critical thinking
vs
solution (as UNusual)
solution (as UNusual)
solution (as UNusual)
solution (as UNusual)
vs. "HORISONTAL" thinking
solution (as usual)
VERTICAL / logical thinking
parallel thinking
idea
knowledge
fact
idea
solution
POTENTIAL
=
R U CR3@T!V3 ?
IMAGINATIVE
INNOVATIVE
INTUITIVE
INSPIRATIONAL
is curious
is insightful
is resourceful
is a visionary
JA! det er vi alle
how do you apply creativity in your work?
come up with at least 10 ideas to make a pig fly
"when pigs fly..."
SØG INSPIRATION
brainstorm og research
HVORFRA KAN VI HENTE INSPIRATION? ANDRE BRANCHER OG SITUATIONER

HVOR HAR MAN ELLERS LØST JERES UDFORDING?
Look at extremes
Seek alternatives
what's holding you back?
Creativity road blocks!
Internal:
Perfectionism, insecurity, lack of motivation, locked in old thought patterns


External:
conflicts, hierarchy, language, rules
remove
creativity enablers:

Play
Diversity
Humor
Risk willingness
Deadlines
Autonomy
CREATIVITY
"Din hjerne er et dovent stykke kød"
Gregory Berns, neuroscientist
...der belønner vanetænkning og gentagelser.
business as USUAL
vs
business as UNusual
GOOGLE MAKANI: WIND KITES
HVAD ER INNOVATION I OFFSHORE?

HVAD ER DET I JERES ORGANISATION?
DEFINE THE OPPORTUNITY
GENERATE IDEAS
REFINE & SELECT IDEAS
AGILE INNOVATION
EXECUTE
ORG. +
CULTURE
HACKATHONS
PRETOTYPING
SPRINTS
BEERS & DEMO'S
CREATIVE ENVIRONMENT
10-20-70 RULE
MANAGING
INNOVATION
& IMPROVEMENTS
PROJECTPAD
EXTERNAL INNOVATION TEAMS
CREATIVITY & IDEAS
IDEATION
MANGAGE BIASES
DESIGN THINKING
ZOOM OUT
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