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The History Of Powerade

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by

Ashantis Nettles

on 29 April 2014

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Transcript of The History Of Powerade

Powerade manufactured and marketed by Coca-Cola Company
Main competitor Pepsi Company (Gatorade)
Added in 1988, but globally Introduced in 1993
Powerade has 33 percent more carbohydrates than any of our competitor's products.
Since Carbohydrates provide energy they give more power to the muscles, which is how Powerade got its name.

The

History

Of

Powerade
Target Audience
Pr
od
uc
ts
Target
Audience
(Continued)

P
o
w
e
r
a
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e

By
:
Ashantis Nettles
&
Traveaya Curtis

P
r
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c
e
Hi
st
or
y

(C
on
ti
nu
ed)
Powerade has 33 percent more carbohydrates than any of our competitor's products.
Since Carbohydrates provide energy they give more power to the muscles, which is how Powerade got its name.
CoCa-Cola was invented in 1886 by John Pemberton.
The CoCa-Cola company was founded in 1892.
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known brand in the world.
The Coca Cola Company has over thousands over beverages known to the average consumer.
Com
pan
y
Des
cri
pti
on
Penetration
pricing

strategy

focused
on

remaining

80%
of
cost

relative

to

our

closest
competitors
0.89
1.05
Target
12.48
15.78
Sam's Club
Product
Brands:
Coca-Cola
Sprite
Dannon
Dasani
Fanta
Vault
Minute Maid
Dr. Pepper
Fuze Tea
Hi-C
Monster
&
Many
More
Full transcript