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Creative Action in Organizations

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Vinesh Ochani

on 9 May 2012

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Transcript of Creative Action in Organizations

Group C - Pr C Process Innovators
Creative Action in Organizations
CORP-3506
Aishwarya Sharma Anjali Haryani
Anuj Tayal
Ved Tiwari
Vinesh K. Ochani
Vision
The current scenario of the world calls for drastic measures by all companies to save the environment or do something better for the world we live in.
We understand this and E-steps, is just a small step towards that larger goal. Our organisation aims at achieving leadership in contributing to the society with our innovative product.
At E-steps, we believe in learning from each other and encourage all our employees to indulge in such activities that shall help the organisation to grow and flourish. Mission By being the first company to manufacture such a product, we intend to make our presence felt globally and maximise the wealth of shareholders with the technology used in our product. Our mission is to transform the society and encourage people to add value to the environment they live in.
Our product- E-steps shall help create a breakthrough in the way things are done and set new standards. Values cknowledge the hard work and contribution of all those people that have helped you at some stage in life,
A A chieve your aims.
Dare to dream!! Be Accountable to the society which gives you everything and
Industry Background Flooring Industries specializes in manufacturing of Top Quality Heavy Contract Carpet Tiles for the commercial market - ideal for:
Larger office refurbishments,
Flooring contractors,
Interior fit out companies,
Designers and architects.
Miserable mortgage lending, a weak housing market, and low levels of consumer self-reliance have precipitated a decline in demand for carpets.

In 2010 consumer spending on carpet and flooring was £2.41billion, 2.6% lower than 2009 but 17% lower than in 2007, the year before the banking crisis. (MINTEL,2011)
Market conditions are expected to remain very difficult, with consumer spending decreasing to £2.13 billion by 2015.

The industry has an opportunity to stimulate demand for carpets and floor coverings by positioning a new carpet as ‘just like stepping into a new home’

Gazing at this opportunity, we intend the idea of E-steps. . (MINTEL,2011)
Market Size and Forecast The retail value of carpets and flooring fell in 2009 and remained low 2010 as a weak housing market, crippled by low levels of consumer confidence and low levels of mortgage lending meant depressed demand for carpets.

In 2010 consumer spending on carpet and flooring was £2.41bn, down 2.6% compared with 2009.

The market is dominated by carpets (64%). Smooth flooring accounts for the remaining market and is split into laminates, vinyls and tiles.
Technology Product description Product description (cc) image by nuonsolarteam on Flickr

When faced with dwindling natural resources and growing urban sprawl, E-steps highlights the way forward to a more sustainable energy future.

E-steps develops flooring systems that harvest energy from pedestrian and vehicular traffic for a host of applications.
E-steps, is a product development company focused on the energy harvesting market.

Our initial product scope is based on floor solutions that generate electricity from pedestrian and vehicular traffic.

In these materials when no force is applied, the atomic structure is in equilibrium and there is no net electric charge. However when a force is applied, an electric gradient is created which generates a voltage across the material.

When the material is integrated into a circuit, this voltage will create a DC current.
The technology behind E-steps’ energy harvesting solution is piezoelectricity, where electricity is generated from an applied force.

Piezoelectricity is a naturally occurring phenomenon exhibited by certain materials that generate an electric field when deformed. These materials range from crystals to ceramics and even some polymers. Application Vehicular Corporate Public Spaces Member Retail (cc) photo by theaucitron on Flickr Entertainment Critical Success Factors Reduction in Cost to Environment through Sustainable packaging.

Ensuring Quality Control (Kaizen)
Flexibility to Manufacture different sizes.
Tip Real
Huge This is a huge mountain in the red ocean This is a huge mountain in the red ocean REDUCE – FOCUS (Jedlicka, 2009) Cost to Environment Not all types readily recycled in all markets. Currently only PETE (1) and HDPE (2) enjoy strong recycling levels.

Common materials flow is for down cycling rather than true cycling .

Some Additives can make Plastic Toxic.
In the flooring Industry, tiles are packaged in Polyvinyl chloride.

Not Renewable, not from current solar income, increasing today’s environmental burden by adding ancient toxins to current load.

The COST to the environment will substantially decrease and shift the Value Innovation curve downwards.

To cater to the Blue Ocean, All of E-Steps packaging will be made of recycled materials, and shall be supplied by local business. Can be made from a variety of pulp fiber plants , including annuals.

Sequester Carbon through to end of life.
Lightweight and Durable

Virgin annual fiber crops typically require little bleaching (Glass Tile, n.d.)
Big and.... ... small Flexibility to Manufacture different sizes. In the current market. Tile Sizes vary from 4,6,9 inches to 12 & 18 inches. Therefore there is a limitation where customers are made to choose from the available range. RAISE-DIVERGENCE Diverging from the Red Ocean to the Blue Ocean, rising above industry standards and causing a shift in the curve. The application of E-Steps ranges from Dance Floors to Airports and Sports Stadiums.

Range of sizes would have to be increased. Tip Real
Huge This is a huge mountain in the red ocean REDUCE – FOCUS

The COST to the environment will substantially decrease and shift the Value Innovation curve downwards.

To cater to the Blue Ocean, All of E-Steps packaging will be made of recycled materials, and shall be supplied by local business. One Two (cc) photo by medhead on Flickr (Hamilton & Hamilton, 2012) (Hamilton & Hamilton, 2012) The Eiffel tower culture is characterised by –

High degree of formalisation.

High degree of centralisation - Control is exercised through systems of rules, legalistic procedures, assigned rights and responsibilities.

Inflexible organisation

Respect for authority based on respect for position and authority.

Members in the Eiffel tower constantly subordinated to rules and regulations.

Duty is the most important thing for an employee.

Organisation is slow to adapt to new things and changes in the environment.
Process innovators break the status quo by doing the following –:

Decentralise the organisation into more learning centres where roles are described in a very sharp way and aimed at learning and innovation

Use creativity and knowledge to build reliable systems and procedures enabling them to become even better in their creations

Management needs to understand the technical aspects of the activities they manage; they become servant leaders of experts

Members apply their power to the advantage of increasing the expertise of their colleagues.
Breaking the Status Quo Changing Typical Culture according to Blue Ocean- India

Attitudes to people –

Indians are renowned for their love, affection and acceptance in personal and professional lives.

The Eiffel tower culture in the red ocean looks at all its members like human resources and does not go beyond professional relationships.

However, for the blue ocean, the company shall focus on building and maintaining good inter-personal relationships as well as emphasise on members to apply their power to the advantage of increasing the expertise of their colleagues.

 
Ways of motivating and rewarding –

In order to motivate the Indian employees, more emphasis shall have to be laid on incentives which boost the moral and self-esteem of the employees. So, the notion of increasing the role and respect as the position increases shall have to be modified. 

Cooperation conflict style

Characterized by an active concern for both pro-social and pro-self behavior, cooperation conflict style is typically used when an individual has elevated interests in their own outcomes as well as in the outcomes of others.

During conflict, cooperators collaborate with others in an effort to find an amicable solution that satisfies all parties involved in the conflict.

Individuals with this type of conflict style tend to be highly assertive and highly empathetic at the same time. By seeing conflict as a creative opportunity, collaborators willingly invest time and resources into finding a “win-win” solution. 

According to the literature on conflict resolution, a cooperative conflict resolution style is recommended above all others 
The Eiffel Tower Culture Ways of thinking and learning –

In India emphasis is laid more on theoretical concepts and people have a set mindset of doing by learning.

Therefore, the company shall focus on clearly defined roles and educating all the employees about the organisational objectives through seminars, shows etc.
Ways of changing –

In order to survive and win the Indian market, adaptation to the new environment shall be necessary.

Presently, the organisation is inflexible and it is difficult to adopt any change. Also, everything is laid down in rules and regulation, which means, in an emergency, no solution shall be able to come up.

Therefore, the company needs to focus on being dynamic in quickly adapting itself to the changing external environment. Management Style:

India is an enormously hierarchical society and this, obviously, has an impact on management style.

It is imperative that there is a boss and that the manager acts like a boss. The position of manager demands a certain amount of role-playing from the boss and a certain amount of deferential behavior from his subordinates…

Anglo-Saxon concepts of egalitarianism where the boss is the primus-inter-pares are virtually incomprehensible in a society still dominated by the historical conventions of the caste system…

Managing people in India requires a level of micro-management which many western business people feel extremely uncomfortable with but, which is likely to bring the best results.  Partnership Network Ties Supplier Network (cc) photo by tudor on Flickr Taegu Tec India Private Limited

Taegu Tec provide E- Step machinery for cutting e- tiles in different shape and size
Second Supplier for tile cutting industry is Husqvarna Pvt. Ltd.

U Flex Limited – It is a India largest Packaging company.

Total Packaging Solution
Morgan Technical Ceramics Pvt. Ltd.

Festo India

MicroMatic

These three firms are the strategic partners supplier of the assembling machinery for the e-steps. As machinery provide by these company are efficient and eco friendly.
With E-steps we have successfully managed to create a breakthrough with our innovative product which is one-of-its-kind.

We have identified the new value curve of the industry by focussing on the critical success factors.

Through creativity and advanced technology, we have changed the current situation i.e. the Red Ocean and have our presence felt by creating the Blue Ocean.

This presentation has successfully highlighted the essence of different cultures in individual departments in an organisation and their network connections with other groups in today’s rapidly changing competitive world.
Conclusion References

Glass Tile. N.d. Future-proofing tile production. [ONLINE] Available at:http://www.aboutglasstile.com/en/articles/futureproofing2.php. [Accessed 20 February 12]

Jedlicka, W., (2009). Packaging Sustainability. 1st ed. New Jersey: John Wiley & Sons.

Hamilton & Hamilton. (2012). Measuring to Buy Ceramic Floor Tiles. [ONLINE] Available at:http://www.dummies.com/how-to/content/measuring-to-buy-ceramic-floor-tiles.html. [Accessed 20 February 12].

Now Electronics, AB, 2012. Tile Quality Control. Now Electronics, [Online]. 1, pp 1,2. Available at:http://www.now.se/pdf/TQC-broschyr_A.pdf [Accessed 20 February 2012].

MINTEL (2011)Carpets and floorcoverings:Mintel marketing report. May 2011. London:Mintel International.

Mauborgne,R. and Kim,W. 2005. Blue Ocean Strategy. california review management, Vo46 Issue 3,pp 1-20.
McHardy (2009) adapted from Trompenaars and Hampden-Turner (1998) Riding the Waves of Culture
Mintel oxygen,, ndependents suffer… but not as much as some. academic.mintel.com. Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=395176/display/id=474021#hit1 [Accessed 9.02.2011]
Mintel Oxygen,, Strength and Weakness. academic.mintel.com. Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=395176/display/id=474025#hit1 [Accessed  7.02. 2011].
Mintel oxygen,, Defination. academic.mintel.com. Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=395176/display/id=474019#hit1 [Accessed November 7.02 2011].
McHardy, P.1997. Mental Modelling Complexity in EC Value Chains. *InternationalJournal of Entrepreneurial Behaviour Research *, Vo3 Issue 2, 3-5.
Morgan Techincal Ceramics (2012) ‘Morgan Technical Ceramics’ Available at: http://www.morgantechnicalceramics.com/
Micro Matic (2012) ‘Micro Matic’ Available at: http://www.micromaticgrinding.com/company.htm
Festo India (2012) ‘Welcome to Festo India ’ Available at : http://www.festo.com/cms/en-in_in/index.htm
Taegu Tec (2012) ‘Cutting Tools’ Available at: http://www.taegutec.com/ProductLines/ProductLineHeader.asp?ProductLineHeaderID=1&CountryID=1&MenuItemID1=4
Husqvarna (2012) ‘Cutting Tools’ Available at: http://www.husqvarna.com/
U Flex (2012) ‘Packaging’ Available at: http://www.uflexltd.com/
Total Packaging Solution (2012) ‘Product’ Available at: http://www.totalpackagingsolutions.com/

Pressure Process People Product The Ripple Effect The firm shall be forming new alliances to get access:
To superior technology, where the buyers shall be in the form of retailers or consumers, who shall be willing to buy the product eventually, surpassing the competition in the market.
The firm has introduced ‘E-Steps’ as a self-sustaining power generator with the use of piezoelectricity. Currents generated from ‘E-Steps’ can power subways, dance floors, domestic appliances, street lights etc. This shall bring a major drift in the domestic lighting industry.
The need for renewable sources of electricity led to the innovation of ‘E-Steps’. Generating electricity from applied force is a new concept. An electric charge is produced when force is applied and this results in a generation of voltage transversely across the floor.
The external factors have pressurized the firm to think creatively. By differentiating the contemporary form of flooring and generating electricity, the firm is able to revamp the industrial standards. The demand for renewable sources of electricity has led to the research and development of ‘E-Steps’.
Tip Real
Huge This is a huge mountain in the red ocean REDUCE – FOCUS (Jedlicka, 2009) Cost to Environment Not all types readily recycled in all markets. Currently only PETE (1) and HDPE (2) enjoy strong recycling levels.

Common materials flow is for down cycling rather than true cycling .

Some Additives can make Plastic Toxic.
In the flooring Industry, tiles are packaged in Polyvinyl chloride.

Not Renewable, not from current solar income, increasing today’s environmental burden by adding ancient toxins to current load.

The COST to the environment will substantially decrease and shift the Value Innovation curve downwards.

To cater to the Blue Ocean, All of E-Steps packaging will be made of recycled materials, and shall be supplied by local business. Can be made from a variety of pulp fiber plants , including annuals.

Sequester Carbon through to end of life.
Lightweight and Durable

Virgin annual fiber crops typically require little bleaching (Glass Tile, n.d.)
Big and.... ... small Flexibility to Manufacture different sizes. In the current market. Tile Sizes vary from 4,6,9 inches to 12 & 18 inches. Therefore there is a limitation where customers are made to choose from the available range. RAISE-DIVERGENCE Diverging from the Red Ocean to the Blue Ocean, rising above industry standards and causing a shift in the curve. The application of E-Steps ranges from Dance Floors to Airports and Sports Stadiums.

Range of sizes would have to be increased. (Hamilton & Hamilton, 2012) (Hamilton & Hamilton, 2012) Big and.... ... small Flexibility to Manufacture different sizes. In the current market. Tile Sizes vary from 4,6,9 inches to 12 & 18 inches. Therefore there is a limitation where customers are made to choose from the available range. RAISE-DIVERGENCE Diverging from the Red Ocean to the Blue Ocean, rising above industry standards and causing a shift in the curve. The application of E-Steps ranges from Dance Floors to Airports and Sports Stadiums.

Range of sizes would have to be increased. (Hamilton & Hamilton, 2012) (Hamilton & Hamilton, 2012) Tip Real
Huge This is a huge mountain in the red ocean CREATE-TAGLINE Ensuring Quality Control
(Kaizen) Currently, with a new product in the market.
Quality Control Standards do not exist.
When producing E-Steps, a high quality is needed to fulfil customer requirements.


Creating new industry standards for the assembly of E-Steps, shows a significant shift in the Blue Ocean Curve. Evident through the sting on the Tagline.


Quality control standards need to be put in place.

Automatic inspection ensures an even and high quality.

Analysis of test results gives the possibility to improve production processes and results in continuous improvement.
(Now electronics, 2012) Product Profile
& Application
Full transcript