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AAD 565, Unit 9: Including the Artist

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UK Arts Administration

on 29 October 2018

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Transcript of AAD 565, Unit 9: Including the Artist

Unit 9:
Including the Artist
1. The value of artist consultation
2. Capitalize on Passion
3. Benefits of Challenging the Artist
4. Media Opportunities with the Artist
Vision
Ideas
Connections
Including an artist or expert even if they are not the featured artist
Including an artist or expert even if they are not the featured artist
Local Experts
Touring Experts
Example
Planning with the Artist
Planning with the Artist
Primary Program
Feedback
Example
http://www.imaginocean.com/sights.html
VIEW: John Tartaglia’s ImaginOcean
VIEW: ImaginOcean
http://www.imaginocean.com/
Other Research
Including the artist in activities
READ: ‘Unit 9 - AQ Complete Residency Activity List General(3).pdf’
WATCH: 10 Things I Hate About You Clip
http://www.imdb.com/video/screenplay/vi32480537/
WATCH: Part 1, Sean Curran Dance
WATCH: Part 1, Sean Curran Dance
WATCH: Part 2, Sean Curran Dance
WATCH: Part 3, Sean Curran Dance
WATCH: Part 3, Sean Curran Dance
Threats
Opportunities
VISIT: Huffington Post Worst Art Reviews 2012
http://www.huffingtonpost.com/2012/12/11/art-reviews-2012-mean-critiques_n_2273242.html
Why consult?
Vision

Ideas

Connections
Who could we call?
Curator
Programmer
Performer or interpreter
Educator
Media personality, radio host, critic, or reviewer
Goals
To deepen the experience for group X (where X = violin students, senior citizens, quilters, etc.)
To broaden the reach of an audience
To diversify an audience
To reach a community that might not ever have previously come to the institution or the primary activity, but through connecting activities they can find value and meaning.
https://drive.google.com/open?id=1iyXIEs46d_7TQP5qaSG9gvQzkxlGHlXA
VIEW: Screenshot of Booking Agent Webpage
Curriculum Connections
VIEW: Curriculum Connections
https://drive.google.com/open?id=1hwEgOkeLM6p59b5PQtOTrB_2XtWTxrua
Pre-planned Activities
https://drive.google.com/open?id=1Iy4Sf8ajC4IrrOObuSC-mtvBaKrW9Y53
VISION
THE ARTIST'S
Passion
Truly Engage
Challenged
Learn
Short-term
&
Long-term
Benefits
Short-term benefits
artist's deeper meaningful connection
artist's strong performance
Long-term benefits
One-time prep
Multiple deliveries
Future events
Donation
"Call Me Maybe"
commitment
integrity
virtuosity
shared with schools
A local artist could be inspired to collaborate
the media benefits from deeper, meaningful community stories
Secondary & Primary Activities
COVERING....
Human Interest Story
that benefits their constituents
Promote Community Engagement
FREE Promotion
Trust
Covering Future Programs
NO VALUE
Offensive artist of activity
Poor or no interview
No connection or delivered promise
Poorly executed by the artist
Not newsworthy
No future coverage

Media Partners
{ Example }
Pixel Forest
by Pipilotti Rist
Instagram:
https://www.instagram.com/explore/tags/pixelforest/
#PipilottiRist:
https://www.instagram.com/explore/tags/pipilottirist/?hl=en
New Museum webpage for this exhibit:
https://drive.google.com/open?id=1o9mJ4HYENr-as7iv87SRAzMP9MNz-MXi
Art Fuse article:
https://drive.google.com/open?id=1LtCk8YxerOMtpSUtsRo6c4tCyzKe2yUc
Full transcript