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NONABOX CHILE

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by

Carlos Cruz

on 24 July 2015

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Transcript of NONABOX CHILE

5.FINANCIAL PLAN AND PROJECT FEASIBILITY
Nonabox
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PROFITABLE BUSINESS MODEL

NO DIRECT COMPETITORS
FIRST ONES TO BE IMPLEMENTED
CLIMATE & BUSINESS FACILITIES
INFORMATION TECHNOLOGIES
COMMERCIAL SUBSIDIARY
UPPER-MEDIUM CLASS AUDIENCE
GROWTH OF INTERNET SHOPPING

CHILE IS A PLATFORM FOR LATIN AMERICAN MARKETS
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4.MARKETING MIX: PRODUCT
1.ANALYSIS OF THE COMPANY
3.IMPLEMENTATION STRATEGY
MARKETING MIX: PRICE POLICY

International Business Plan: Nonabox

1.CONTEXT ANALYSIS - MARKET PLACE
1.CONTEXT ANALYSIS -MARKET PLACES
2.SELECTION OF THE TARGET MARKETS
3. IMPLEMENTATION STRATEGY: MARKET ENTRY FORM
Debilidades
Fortalezas
- Líderes del mercado
- Primeros en ofrecerlo.
- Idea Innovadora
- Fácil obtención de los datos
- ....
Antonio J. Cano
Carlos Cruz
Carole Fischer
Lina Ortega

CONCLUSION
1.CONTEXT ANALYSIS -MARKET PLACES
2.SELECTION OF THE TARGET MARKETS
2.SELECTION OF THE TARGET MARKETS
2.SELECTION OF THE TARGET MARKETS
Goals:
- Fast growth
- Autonomy of the national entity in Chile
- Maintain high profitability

3. IMPLEMENTATION STRATEGY: TASKS AND LEGAL STATUS
3. IMPLEMENTATION STRATEGY: IMPLEMENTATION PROCESS
3. IMPLEMENTATION STRATEGY: HUMAN RESOURCES
3. IMPLEMENTATION STRATEGY: LOCATION AND FACILITIES
4.MARKETING MIX: PRODUCT
Debilidades
Fortalezas
4.MARKETING MIX: PRODUCT SELECTION AND ADAPTATION
Debilidades
Fortalezas
4.MARKETING MIX: COMPETITIVE ADVANTAGE
4.MARKETING MIX: PRICE POLICY
4. MARKETING MIX
4.MARKETING MIX: PRICE POLICY
4.MARKETING MIX: PRICE POLICY
4.MARKETING MIX: PRICE POLICY
4.MARKETING MIX: PRICE POLICY
MARKETPLACES
4.MARKETING MIX: DISTRIBUTION POLICY
4.MARKETING MIX: PRICE POLICY
BUGDET
TOTAL ANNUAL: 36.172 EUR
BRAND POSITIONING
5.FINANCIAL PLAN AND PROJECT FEASIBILITY MIX
5.FINANCIAL PLAN AND PROJECT FEASIBILITY MIX
5.FINANCIAL PLAN AND PROJECT FEASIBILITY MIX
5.FINANCIAL PLAN AND PROJECT FEASIBILITY MIX
5.FINANCIAL PLAN AND PROJECT FEASIBILITY MIX
CONTINGENCY PLAN
2.SELECTION OF THE TARGET MARKETS
2.SELECTION OF THE TARGET MARKETS
CAPITAL VENTURE FUNDS
NET PROFIT
BREAK EVEN
PROFITABILITY ANALYSIS OF THE PROJECT
NOT ENOUGH AGREEMENTS


REAL STARTING WHEN CONTRACT AGREEMENTS WITH BRANDS

FEBRUARY 2016: PROVISIONAL MONTH

CONTRACTS FOR A SPECIFIC PROJECT AND SERVICE FOR MANAGERS

ORDER OF 5.000 FIRST PACKAGES AT BEGINNING OF MARCH

NO RENTING OFFICE


IMPLEMENTATION IN OTHER LATIN AMERICAN COUNTRIES

INTRODUCTION
1. CONTEXT ANALYSIS
2. SELECTION OF THE TARGET MARKET
3. IMPLEMENTATION STRATEGY
4. MARKETING MIX
5. FINANCIAL PLAN
CONCLUSION


INDEX
OPTIMISTIC SCENARIO
REALISTIC SCENARIO
PESSIMISTIC SCENARIO
Regarding the customers
Regarding the suppliers
60%
RRP PER BOX
Full transcript