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When experience matters

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by

Ines gavalda

on 3 December 2014

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Transcript of When experience matters

Business Objectives
Make yoyo famous
Define a market and position as the people’s natural choice
Generate downloads and payments
Generate retailer / customer interactions and discussions
Generate positive desire to be involved from both consumers and retailers
In 1 year : recruit 5000 retailers &
700 000 users in the 18 months
Objective 1 :
Create Brand Awareness
Objective 2 :
Create Positive Brand Image
Objective 3 : Make consumers adopt mobile payment habit
Objective 4 :
To be the top of mind brand
Sales promotions:
push message
Social media:
publish content
#myyoyoexperience contest
Special offers:
birthday, Christmas
Yoyo
priority queue lane:
make them feel special
When experience matters
Marketing Objectives
Increase brand awareness
Be present in the consumer's mind
Generate word-of-mouth
Create a positive brand image
Advertising : online and offline
Offer consumers a Yoyo experience
Make consumers adopt a mobile payment habit
To be the top of mind brand for payments

Merchandising
Stickers

Free items

Mobile accessories
SMS push messages
interactive promotional video
With and without Yoyo
Press Y
Share on social media
Present to retailers by sales force
Encourage interaction between the brand and consumers
Outdoor advertising
Bus Stop
Advertising
QR code
drives to the website
Flash mob
By
students
At Greenwich
campus
Roller Banners
to generate more downloads
Though WEVE
To trigger consumers
to download the app
#myyoyoexperience
Instagram contest
for free meal: photos of your purchases with YOYO.
Bloggers:
follow and to film during a Yoyo experience
Exposure for retailers
with photo location
Suggest
your favorite shop
: post on Facebook
Advertising
Radio jingle
advertisement
Outdoor
Bus stop
Discovery event
with journalists / bloggers / and winners of the Facebook contest: creative workshop
=> publicity for retailers
Simple to use
Seamlessly
Secure Payment
Social media
Sharing = vouchers
To unlock a free deal
Receive the deal code
Use it or send it
Send vouchers to your friends
, through social media
=> generate
more clients / more purchases
Advertising
Interactive promotional video:
spread on social media
Radio jingle
Social media advertisements
Additional recommendations
Sponsoring
musical & sport events.
Giant coffee/cake QR on
underground stations
Charities:
top up give £1 to a specific charity
Push message
app option
Order option
on the app
Film
it
Share
it
Get
Viral
Sales force
Visit
retailers
Create a retailers
database
Get them on board !

Represent
Yoyo during expos
thank you
Full transcript