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Comm 471

presentation on The Daily Collegian
by

Quinn Allen

on 28 April 2010

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Transcript of Comm 471

The Daily Collegian
Quinn, Andrea, Rachel Problem Statement
Of 100 students and faculty surveyed at The Pennsylvania State University, only 34% said they read The Daily Collegian in print on a baily basis, resulting in non-consistent daily readership for The Daily Collegian in print and Penn State students and faculty losing the opportunity to receive vital information on the Penn State community on a daily basis. Research

Primary

Secondary Goals
To increase the number of undergraduate students at The Pennsylvania State University who read The Daily Collegian in print on a daily basis from 34% to 45% by May 2011.

Objectives
Knowledge
Predisposition
Behavioral Tactics and Rationale
Free Penn State white out t-shirts
Annual Daily Collegian Anniversary Party
The Daily Collegian Photo Frenzy
Senior Send-off Issue
Text Messaging Service Social Media Plan
Facebook and Twitter
Berkey Creamery Sponsorship
Online Game Campaign Collaterals Evaluation
Preparation
Implementation
Impact Target Audience
Primary
Secondary
Moderating
Intervening
Full transcript