Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Lyft and Uber

No description
by

Jorge Godinez

on 1 June 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Lyft and Uber

Uber or Lyft:
Who is more successful?
Customer Analysis:
Customer Analysis Cont.
Competitor Analysis
Sales Promotions
What can each company do better?
1. Consumer Promotions
(manufacture+retailer -> customer)
(Customers get bonus, credit, cash or free ride)

2. Trade Promotions
(manufactures offer retailers to advertise)
(Uber/Lyft encourage drivers/passengers to advertise invitation or referral codes on SNS)

3. Sales Force Promotions
(Drivers and passengers promotion; ambassadors promotion)
Industry Analysis
Labor Market Relationships

Replacing traditional taxi service
Efficient Payment
Alternative Product

Smartphone Integration
Disrupter
Experience
Accelerants
Technology Analysis
S.W.O.T Analysis
Strength
Weakness
Opportunities
Threats
Uber
Lyft
Luxurious rides at a
convenient price
Removal of union and city contract (issues Uber had)
Uber
Lyft
Similarities
drivers use personal cars that keep operational costs low
no loyalty system
not enough drivers
Similarities
great idea that can be easily copied
Uber
Lyft
more market share
=
more investors
expansion (currently only in US)
Similarities
- Party buses
- Pick-up Trucks
- Seniors Transportation
- Children School Pick-up
- Transporting Pets
Uber
Lyft
negative publicity
Uber
- Gas Prices
- Legal Regulations
Similarities
Advertising Analysis (5 Ms)
- Mission - Message - Media - Money - Measurement
Uber vs Lyft
vs

Analysis
Uber vs Lyft

Qualtrics
15 question survey
128 responses
Gender
Age
Income
Education
Heavy vs. Light Users
34.6% heavy
65.4% light
Uber Customers
Lyft Customers
Product - Service - Features - Price
Product - Service - Features - Price
Objective Analysis
Uber
Google Ads
Partnerships
Locality / GPS
Uber
Lyft
Forward Value
Partnerships
Investment
Schedule a Pick Up
Autonomous Vehicles

Traditional methods of determining relative success:

Sales
Profit
Market Share
Stock Price
Uber and Lyft are private companies
No public data available
Alternative indicators of success
Market penetration
Investment funds received
Market Penetration
Uber operating internationally
Lyft: not at the moment

Lyft operating in more U.S. cities
Uber: operating in more states

Uber Venture
Capital Funding
Lyft Venture
Capital Funding
Uber Likes
Uber Dislikes
Lyft Likes
Lyft Dislikes
Background Info
Online transportation network companies
Founded in 2009 by Travis Kalanick and Garret Camp
Headquarters in San Francisco, CA
6,700 employees
Founded in 2012 by Logan Green and John Zimmer
Headquarters in San Francisco, CA
6,700 employees
Brand Favorability
Conclusion:
Heavy
sales promotion: early stage
1. Establish and promote a new life style
2. Increase drivers (supply) and passengers (demand)
and market share
3. Beat the competitor
Problem:
1. Free riders
2. No loyalty
Which service do you prefer?
Which single factor would encourage you to switch your preferred service?

Uber

(454 cities)


Lyft
(
208 cities)




Cars:
X, Xl,
Select
, Pool,
Blk


L, Plus, Line
(
Uber: 2 more segments/channels in high end market
)
Drivers:
160k drivers

100k drivers

$1k, $30/hr

$500, $35/hr, $1k/wk
(incentivize drivers; survey "lack of drivers availability")
Apps:
4.3*, 650k RW, 50mDL

4.3*, 77k RW, 5mDL
Distribution
1. Both have referral program for
drivers+passengers
(Virus ---- create potential for exponential growth)

Driver: refer a driver, both get bonus upto
$1000
refer a passenger, driver gets
$10
, passenger gets
$10-$30
Passenger: refer a driver, both get bonus upto
$1000
refer a passenger, both get a
free
ride or
$10 - $30
(customer --> promoter; purchase --> sale)

2.

Lyft Ambassadors
in charge of growing Lyft in their cities, promoting on their own schedule. They get cash for referral:
$10/passenger, $750/driver
. They also get cash for milestones.
Sales Force
Average = 7.46
Average = 6.24
Any Questions?
Full transcript