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MARKETING

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by

Ignacio Nápoli Bonsignore

on 9 October 2014

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Transcript of MARKETING

MARKETING
¿Art or Science?

Why?
World
Uruguay
MARKETING = SALES
MARKETING = PROMOTION
MARKETING STRATEGY
ECONOMIC
SCIENCES

SOCIAL
SCIENCES
COMUNICATION
SCIENCES
MARKETING
A
R
T
HISTORICAL, POLITICAL, ECONOMIC AND SOCIAL MOMENT
VALUES, ETHICS AND CULTURE
Agronomy
Veterinary
Genetics
Informática
Robotics
Mathematics
Physics
Chemistry
Medicine
Biology
Marketing es la CIENCIA y ARTE para CREAR y ENTREGAR VALOR a cambio de un fin, beneficio o utilidad, con la misión de mejorar la CALIDAD DE VIDA DE LA GENTE
Product
Place
Price
Promotion
4 P
Future?
TRACEABILITY SYSTEM
MGAP
INAC
PRODUCERS
SLAUGHTERHOUSES
CONSUMERS
Foto mapi
Slow food
Healthy fast food
Other in process
Examples
EXPO ZARAGOZA 2008
EXPO SHANGHAI 2010
ALGARVE - PORTUGAL
Since 2009
MONTEVIDEO - URUGUAY
Since 2013
EXPO ZARAGOZA 2008
EXPO SHANGHAI 2010
ALGARVE - PORTUGAL
Since 2009
MONTEVIDEO - URUGUAY
Since 2013
THANK YOU
Silvana Bonsignore
International Market Director - INAC URUGUAY

Production: Sigma III - inapoli89@gmai.com
Full transcript