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Elevator Pitch in 30 seconds

class
by

Víctor Jiménez

on 30 April 2015

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Transcript of Elevator Pitch in 30 seconds

Storytelling
& Elevator Pitch

To communicate our project with a story...
... we use an Elevator Pitch
Víctor M. Jiménez R.
Director Networker
(55)27296485
vjr@networker.com.mx

www.networker.com.mx
Elevator Pitch
Capture attention, not sell
Answer the question, what do you do?
Goal:
Open curiosity
Get an appointment
Características
30 sec
When is used?
What do you do?
10 min
3 min
Networking
Presenting ideas
Fundraising
Showing product/service
Job search
Storytelling
Short
Precise
Convincing
Credible
Conceptual
Simple
Personalized
Consistent
Definition

Hook
1. Facts
2. Studies
3. Proofs
Solution
What makes you unique?
"Call to Action"
Great idea
Message
People who need to hear your idea NOW
Problem
What pain do you solve?
Connection with the audience
Problema
Solution
Value Proposition
Hook
Pitch 30 - 60 segundos
Problem
¿Qué dolor tratas de resolver?
Conexión con la audiencia
Problema
Solution
¿Cómo desaparece el dolor?
Esquemas / Prototipos
¿Cuál es la etapa de desarrollo del producto?
Propuesta de valor
Solución
Call to action
Hook
What makes you unique?
Pitch 30 - 60 segundos
I beg your pardon...
Pitch = Share something that inspire others to act.
Problems
Market
Mmmm...
Format
Critical Audience
Value Proposition
Be the translator of your company
The reason why a customer chooses your brand
over another.
Thesis of you company
No "amazing" words
No buzzwords
Is never easy using a narrative
What makes you unique?
What an incredible idea!
Why are you different?
Call to action
Inspire for action in a persuasive sentence
Lines:

1. Urgency: "Just today"

2. Fear of loss: "Sólo 50 lugares"

3. Jones Effect: "Everyone has one"

4. Offer: "50% off"

5. Indiference: "It depends on you".
Tools for conversation
Metaphors
Competence
Golden Circle
Short and compelling story of an idea, product, service, project, person or other solution designed for a later conversation.
Template:

For, (target market), (our company), was created (name of the porduct) resulting in (value 1), (value 2), (value 3).
Template:

For, (target market), (our company), was created (name of the porduct) resulting in (value 1), (value 2), (value 3).
Full transcript