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CHANGES IN MALAYSIA AIRLINES BERHAD (MAB)

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eipa officially

on 21 October 2016

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Transcript of CHANGES IN MALAYSIA AIRLINES BERHAD (MAB)

Background
MAS is founded in 1947 as Malayan Airways, but it has changed its name as Malaysian Airline System in 1st October 1972 and Malaysia Airlines Berhad (MAB) commence operations on the 1st September 2015
Vision
‘An airline uniquely renowned for its personal touch, warmth and efficiency’
Mission
‘To provide air travel and transport service that rank among the best in terms of safety, comfort and punctuality’
CHANGES IN MALAYSIA AIRLINES BERHAD (MAB)
Changes experience
Factors influencing changes
not well supported
bankruptcy
shooting down of flight MH17

Changes made to Malaysia Airlines
rebranding
repainting the aircraft
downsizing
improving in flight services

Effect of the changes
regain customer trust
services are improved
Malaysia Airlines economies are stable compared to last few years
Full transcript