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Gatorade - The Iconic Sports Drink
Transcript of Gatorade - The Iconic Sports Drink
"To be the world's premier consumer products company focused on convenient foods and beverages. "
Market Share: 87% (down from 93%)
Sales: about 5 billion
Prioritized the athletic occasion.
Expanded the sports relevance.
Amplify understanding and findability.
Targeting emerging markets.
Active youth to young adults, 16-25.
"G" Series introduced- broadened the reach of the brand
Created in 1965 by researchers from the University of Florida.
Athletes lost large amounts of carbs that were not being replenished.
Fluids and electrolytes lost through sweat were not being replaced.
Creation of the sports drink: Gatorade.
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."
Made with electrolytes to ease muscle fatigue.
Amount of carbs help you stay focused for 90 min.
Sweeter taste over water
Water is a big competitor, less added sugar, less calories, healthiest alternative.
Sugar content leads to health issues like dental damage, obesity
Is it in you?
Cost advantage hard to maintain
The 4 P's