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SpeedSprint Harley Davidson
Transcript of SpeedSprint Harley Davidson
August 04, 2013
Information on models
Getting the customer involved
Making owners brand ambassador
Captive petro-head audience
Hogs and super bikes
Product speaks louder than any campaign
Involve the customers
Center of attraction
One Day Rallying
Bikes & Cars
Max attack driving
7.1 km track length
270 races in a day
8 groups per category
FMSCI Sanctioned event
Win win for all
Motor sports ka T20
Single day single stage sprint race
News & Media