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SpeedSprint Harley Davidson

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Sudev Barar

on 2 June 2015

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Transcript of SpeedSprint Harley Davidson

August 04, 2013

Brand kiosk
Site display
Information on models
Customer interaction
Test rides
Product comparisons
Immersive marketing
Getting the customer involved
Track drives
Making owners brand ambassador
Captive petro-head audience
Product featuring
Customer interactions
Hogs and super bikes
Ride comparison
Product speaks louder than any campaign
Involve the customers
Extend relationships
Brand partner
Center of attraction
One Day Rallying
Intense competition
Bikes & Cars
Max attack driving
Speed Sprint
3 Categories
7.1 km track length
270 races in a day
8 groups per category
FMSCI Sanctioned event

Win win for all
Motor sports ka T20
Single day single stage sprint race
News & Media
Full transcript