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CMD - Course: E-business

This Prezi is for students C-md (Maastricht, Netherlands). We use this as a sort of a mindmap for the course e-business.

Dave Krapels

on 4 July 2011

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Transcript of CMD - Course: E-business

-Sociaal cultureel
-Legal ethical
-economie, demografie
en milieu CMD course:
e-Business Internet Marketing Environment Introduction (Ch.1) Strategy Micro-environment (Ch.2) Macro-environment (Ch.3) Internet marketing mix (Ch.5) Web Mobile Interactive TV Digital signage Narrowcasting Digital media IPTV Internet marketing E-marketing Digital marketing E-business E-commerce E-definitions Blog Social network Social media (RSS) Feed Podcast Vodcast Multichannel marketing Web evolution Applications 5s of Internet Marketing Sell Save Serve Speak Sizzle Transaction alternatives Online presence 1. Transactional e-commerce site
5. Six categories e-communications also: Table 1.1 Benefits digital media (6 i's) Interactivity Intelligence Individualisation Integration Industry restructuring Indepence of location Dave Krapels, CMD S.L.E.P.T. - Politiek
-Technologie Privacy Cookies! Phishing http://marksandspencer.com DigiD Drempels Weg Twitter Globalisation HD Youtube Sending persistent annoying e-mail Ook wel DE PEST genoemd ethical standards SSL house list E-Government Secure Socket Layer klanten gegevens binnen
een onderneming Cold List SMS toegankelijkheid toetsen Social exclusion (bijvoorbeeld ouderen met Twitter) Landen met minder snelle internetverbinden
Full transcript