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Transcript of Oktoberfest
7 Es - Well linked Product Elements
Cognition and Affect
Psychological Continuum Model
-Amusement park rides
-Hofbraeu tent (foreign tent)
Oktoberfest - Facts
16 Days at the End of September, Beginning of October
180th Edition in 2013, the first was in 1810
Held on the Theresienwiese a 42 hectare areal
About 6,5 Million visitors every year
72 % are Bavarians, 15% come from foreign countries
Approx. 100,000 seats in the festival halls
The biggest tent is the Braurösl
The first Oktoberfest was in honour the marriage between King Ludwig I and Therese of Saxe
The first years it was a horse race
There are just Munich breweries allowed to have tents
They brew special beer every year what is stronger then normal
Every year the mayor of Munich open the Oktoberfest with the traditional tapping of the first keg with the cry "O'zapft is"
'E's Needing Improvement
Partner / official supplier
Dirdl & Lederhose
Limited corporate opportunities
No tents focused on just business interactions
Other Oktoberfests taking advantages of this e.g Tulsa
The fair and rides for children
Event satiability ? 200 Years
The spinning wheel
What animal is it ?
Oktoberfests popping up all over the world
Lack of events through out the year
Country related tents?
Media & Advertisement
Steeped in tradition
Word of mouth
Dependent on foreign diaspora and events
Big (not grand)