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Oktoberfest

S R F N
by

Felix Schoenfelder

on 2 July 2013

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Transcript of Oktoberfest

NODE STRUCTURE
OKTOBERFEST
(Wiesn)
TENTS
TRADITION
Entertainment:
-Beer
-Food
-Wine
-Games
ALL AGES
EVENT
-Ceremonies:
Multiple Cultures:
-Clothing.
-Parades:
-Bavaria
7 Es - Well linked Product Elements
Entertainment
Experience
Emotion
Escapism
Other Theories:
Subculture
Cognition and Affect
Psychological Continuum Model
Costume Parade
Rifleman's Parade
Rifleman's Salute
Opening Ceremony
O'zapft is
Closing Ceremony
-Pony ride
-Amusement park rides
-Teufels Rad
-Music
-Italian Weekend
-Gay Day
-Hofbraeu tent (foreign tent)
Sponsorship
Tents
Munich Breweries
Exclusive

Oktoberfest - Facts
16 Days at the End of September, Beginning of October
180th Edition in 2013, the first was in 1810
Held on the Theresienwiese a 42 hectare areal
About 6,5 Million visitors every year
72 % are Bavarians, 15% come from foreign countries
Approx. 100,000 seats in the festival halls
The biggest tent is the Braurösl

[1]
Tradition
The first Oktoberfest was in honour the marriage between King Ludwig I and Therese of Saxe
The first years it was a horse race
There are just Munich breweries allowed to have tents
They brew special beer every year what is stronger then normal
Every year the mayor of Munich open the Oktoberfest with the traditional tapping of the first keg with the cry "O'zapft is"
'E's Needing Improvement
Sponsor
Partner / official supplier
Excitement
Existence
Engagement
Dirdl & Lederhose
Engagement
Limited corporate opportunities
No tents focused on just business interactions
Other Oktoberfests taking advantages of this e.g Tulsa
Excitement
The fair and rides for children
Event satiability ? 200 Years
The spinning wheel
What animal is it ?
Existence
Oktoberfests popping up all over the world
Lack of events through out the year
Country related tents?
Media & Advertisement
Steeped in tradition
Word of mouth
Dependent on foreign diaspora and events
Cohesiveness
Event
Sponsor
Consistent
Traditional
Big (not grand)
Extra Oomph?
Full transcript