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Hera Hub Timeline

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on 18 May 2014

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Transcript of Hera Hub Timeline

Hera Hub Timeline
Idea is spurred when founder, Felena Hanson, hosted a fashion event at the Hive Haus, San Diego
March 2008
Summer 2010
Fall 2010
Began searching for space in Solana Beach
Jan 2011

2 negotiations fall through-prospects looking bleak
Felena starts market research, visits coworking spaces in New York, San Francisco and Los Angeles
Felena finds a place on Scranton Rd - few hick-ups: building in escrow, desired place wanted by existing tenant
March 2011
Launches Hera Hub in temporary space
Xtend Barre Carmel Valley while finalizing negotiations
April 2011

May 2011
Aug 2011
Official opening Hera Hub Sorrento Valley
Secures
lease at sister building
9710 Scranton Rd
Hera Hub grows to 100 members in first 5 months
Dec 2011
Began process of looking for Mission Valley location - HH#2
Jan 2012
Started lease negotiations on 8885 Rio Sandiego Dr location
Feb 2012
Signed lease for Mission Valley location
Aug 2012
Opened Mission Valley
Oct 2012
Began process of looking for Carlsbad location - HH#3
Nov 2012
Feb 2013
Started Franchise Process
Signed lease for Carlsbad
5205 Avenida Encinas
May 2013
Soft launch Carlsbad location
July 2013
Filled to Franchise
Oct 14 - 2013
Got approved to franchise in Texas
Oct 16 - 2013
Got approved to franchise in California
Oct 25 - 2013
Green-light to
franchise
in 32 states
Oct 16 - 2013
Signed first franchisee in Washington DC
April 2014
Full transcript