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Connected Policing

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by

Zami Majuqwana

on 24 April 2014

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Transcript of Connected Policing

Telling the story of Connected Policing
Participants share stories of policing and prejudice when they meet, and the campaign amplifies the stories that arise from these meetings.
"CONNECTED
POLICING"
WHAT IF...
BUILD A MOVEMENT

A CRISIS OF TRUST
WE CAN...
WHY NOT...
Connecting minorities and the Met one-on-one to challenge stereotypes.
#ConnectTheMet
At the center:
The Met
Priority group 3:
Priority group 1:
Young non-white males
Priority group 2:
Minorities at university
Minority mothers
MEDIA PARTNERSHIPS
YOUTUBE
BLOGS
CELEBRITY ENDORSEMENT
FACEBOOK
INSTAGRAM
OPPORTUNITY
CHALLENGE
AUDIENCES
STORYTELLING
RESULTS
Show Up Differently!
CHALLENGE STEREOTYPES

A BUSINESS NEED
1 in 10 police is non-white

4 in 10 Londoners are non-white
BUILD A GENERATION OF MINORITY POLICE OFFICERS
BUILD TRUST

Full transcript