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Copy of search-engine-prezi-template

Primacy
by

Nathan Permanne

on 9 October 2013

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Transcript of Copy of search-engine-prezi-template

Search:
Understanding Search Results
What is SEO?
Search Still Counts
According to ComScore, there were over 19 BILLION searches last month alone across all search engines.
Pharma searches still index in the top percentile on Google searches.
For job related search sites - Medical, Sales, and Marketing are in the top 4.
The Major Search Engines
Each search engine results page has multiple sections consisting of instant, paid, organic and local search results.
Search Engine Optimization (SEO)
The Major Search Engines
The Main Types of Search
When you buy, commit or decide
Informational
Transactional
Navigational
How Do We Search?
We try to type in the least amount of information possible (Dog, Fish, Movies). But broad searches don't return the results most of us are looking for.
So Then We Refine
387 million results!
Until We Score
Adding in Solid Data & Analytics
Creating an integrated strategy and across all web channels leads to greater value.
And Don't Forget Social Media
A Winning
Strategy

Combining the power of analytics and integrating search behavior along with visitor behavior to make informed decisions.
Full transcript