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Persuasive Techniques

Identifying common techniques: slogan, repetition, bandwagon, testimonial, emotional appeal, expert opinion

Jennifer Biddle

on 30 November 2010

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Transcript of Persuasive Techniques

Class Starter:
What is your favorite commercial?
Why is it your favorite? What image,
word or phrase sticks out to you the
most? Learning Goal:
persuasive techniques
correctly. Agenda:
I. Class Starter
II. Learning Goal
III. Commercial
IV. Persuasive Techniques
V. Letter Commercial:
What sticks out
about that commercial? What is PERSUASION?
A means of convincing people:
to buy a certain product
to believe something or act in a certain way
to agree with a point of view
Common Persuasive
Techniques used in
Emotional Appeal
Expert Opinion SLOGAN: A catchy phrase or
statement often used to sell a
service or a product
The name of a
product is repeated
many times Bandwagon:
A statement suggesting
that everyone is using a
specific product, so you
should too
A well-known person
supports a product
or service
Emotional Appeal:
A person is made to
have strong feelings
about a situation or
Expert Opinion:
Experts approve
this product, so
you should use it
“Four out of five dentists recommend sugarless gum for their patients who chew gum”
Quick Review:
Emotional Appeal
Expert Opinion What does a writer
have to keep in mind
when using persuasive
techniques? Audience Awareness:
Advertisers know how to
(1) target their audiences
(2) use appropriate
persuasive technique Who is the audience? Who is the audience? Who is the audience?
What is the purpose?
What persuasive technique
is being used? Hefty, Hefty, Hefty! What techniques
did you see used
in this speech? With your partner READ the letter and IDENTIFY
the persuasive techniques used MARK them on the letter! WRITE a letter to the
of your novel. In the letter
USE persuasive techniques
to convince him/her
to OVERCOME his/her
adversity. Exit Slip:
On your post it note
write an EXAMPLE of
ONE persuasive technique.
Full transcript