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Formula for Disaster

Gina and Mairin
by

Gina Collari

on 14 June 2013

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Transcript of Formula for Disaster

Formula for Disaster
Thesis:
Analysis
Options for New Mothers:
"One doctor reports, “Economically deprived and thus dietarily deprived mothers who give their children only breast milk are raising infants whose growth rates begin to slow noticeably at about the age of three months. These mothers then turn to supplemental feedings that are often harmful to children. These include herbal teas and concoctions of rice water or corn water and sweetened, condensed milk. These feedings can also be prepared
with contaminated water and are served in unsanitary conditions" (PDF).

Options for New Mothers:
"Mothers in developing nations often have dietary deficiencies. In the Philippines, a mother in a poor family who is nursing a child produces about a pint of milk daily. Mothers in the United States usually produce about a quart of milk each day. For both the Filipino and U.S. mothers, the milk produced is equally nutritious. The problem is that there is less of it for the Filipino baby. If the Filipino mother doesn’t augment the child’s diet, malnutrition develops" (PDF).
Due to globalization, Swiss company, Nestle, has marketed their baby formula to Third World Countries which allows for options for new mothers when feeding their children, but causes health complications for the child and deceives mother with propaganda.
Analysis:
Options for New Mothers:
Analysis:
Nestle baby formula is beneficial to the women in Third World countries because it provides multiple options when deciding how/what to feed their child.
"These fatty acids are two of many important nutrients naturally found in breast milk, and include DHA and ARA. Omega 3 (DHA) can be found in salmon, fatty fish oils, and enriched eggs. Omega 6 (ARA) is found in meat, poultry, fish and eggs. DHA helps support babies’ normal brain, eye and nerve development. The World Health Organization (WHO) recommends that all Infant Formulas should contain both DHA and ARA at levels similar to those found in breast milk" (Nestle Baby).
Due to the malnutrition of the Filipino mother, she produces a significantly lower amount of milk compared to the average First World mother. Therefore the child will need an additional source of nutrition to compensate for the lack of milk. This gives Nestle and other baby formula companies the opportunity to market another source of nutrition. Through the expanding media worldwide, they now have a better ability to spread their formula and globalize their company.
This quote shows that the supplements that mother's living in developing countries are giving to their children are often times contaminated with bad water and lead to illness. This allows for Nestle to, yet again, market their product globaly as a better source of nutrition and another option for the mothers.
This quote shows that even though baby formula is not as nutritious for the child as breast milk, it does contain most of the vital nutrients for brain development. This promotes their product as a safe alternative to breast feeding that Nestle claims will not stunt the baby's growth. It is because of the extensive media in these countries that Nestle is able to market effectively and expand their business worldwide.
Health Complications:
"Breastfeeding reduces your baby's risk of having asthma or allergies. Babies who are breastfed exclusively for the first six months, without any formula, have fewer ear infections, respiratory illnesses, and bouts of diarrhea. They also have fewer hospitalizations and trips to the doctor" (Health A-Z).

Analysis:
Health Complications:
"Deaths from respiratory infections and diarrhea were eight to ten times higher in babies who were artificially fed than in those who were even partially breastfed for six months...

They also benefit from appropriate jaw, teeth and speech development as well as overall facial development. This means that people who were artificially fed may experience more trips to doctors and dentists" (What Are).

Analysis:
Health Complications:
Analysis:
Health complications have been caused by the baby formula produced by Nestle, and it is due to globalization that these complications are occurring in these developing countries.
Because of globalization, Nestle is able to promote their product using media propaganda and convince mothers to buy the formula.
Propaganda:
13:30-17:19
Analysis:
As shown in this video, mothers are being convinced by advertisements that the formula does wonders such as make their child a genius or a musical prodigy. These advertising techniques by Nestle and other companies, trick the mothers into believing that the formula is doing more good for their child in order to overlook the clear bad effects that the formula is having in reality. The use of the media by Nestle is a clear example of globalization and the availability companies now have to expand to the far reaching areas of the world.
Propaganda:
These quotes proves that breast feeding is the best option for your child. It puts the child at a lower risk for diseases rather than formula. The promotion of formula by Nestle, is inadvertently demeaning this natural method of feeding which we are all born to do. It is because of globalization in Third World nations that formula feeding has become so rapidly popular, this makes the children and the new generation now more susceptible to disease.
"So, from the beginning, Nestle's corporation made its pitch not only to mothers who couldn't breast-feed their infants but to a much larger market - mothers who were perfectly capable of breast-feeding their babies. Nestle had to convince millions of mothers that breast-feeding was not as good for the baby as bottle-feeding. And it did" (Infant Formula).

Analysis:
This proves that through globalization, Nestle was able to expand their advertising to mothers in developing nations. They took advantage of their inability to breastfeed or their poor economic situation and changed the mothers' perspectives on breastfeeding. Nestle harnessed the media and used false information to change the mindset of these mothers.
"Throughout the Third World, many parents dilute the
formula to stretch their supply. Some even believe the bottle
itself has nutrient qualities and merely fi ll it with water. The
result is extreme malnutrition" (PDF).
These health issues occur because the parents cannot afford a steady supply of the formula then they are forced to maximize their supply, causing malnutrition for their kids. Nestle chose to sell their product internationally in nations that they know do not have a high income to support the purchasing of their products, and this proves the negative effects that globalization has had on these underdeveloped countries.
Propaganda:
'Nestle made an effort to expand their product globally it decided to send representatives to third world countries and dressing up those representatives in white nurse outfits, thus giving the implication that they were trained medical personnel. They gave free samples of formula to hospitals and area health workers, Nestle gave gifts to encourage these healthcare institutions to promote their baby formula to nursing mothers" (Duran).
Analysis:
This quote proves that Nestle lied to their consumers about the legitimacy of their personnel and by giving out free samples of their product, they were getting mothers and children hooked on it. Then Nestle sold the product to the mothers while knowing that they make a very minimal salary and cannot afford it.
Introduction:
W: Swiss company Nestle

W: Baby formula

W: 1970's-2000's

W: Third World countries mainly in Africa

W: To promote the product and expand their company worldwide
Conclusion:
The scandal surrounding Nestle and their baby formula has brought a new wave of regulations and guidelines regarding the sale of such products. These guidelines should continue to be put into place in the future. It is largely due to the growing media of today's age that globalization has allowed for new and old businesses to thrive in the the global economy. But it has also caused traditions to be abolished and cultures destroyed. A once normal activity, breastfeeding, has now become something that is shunned upon by today's media. Although this baby formula does indeed allow mothers to chose the method of feeding for their child, breastfeeding has so many more benefits to the life and growth of the child that no formula has yet to replicate. This is an example of a company putting their sales numbers and profits ahead of the health of children worldwide.
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