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Persuasion Assurex

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by

InCite Performance Group

on 3 April 2018

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Transcript of Persuasion Assurex

Persuasion
Compelling:

Evoking interest, attention, or admiration
in a powerfully irresistible way.

Not able to be resisted.
Google Dictionary
Engage
Problem
Challenge
Conflict
Hero
Call to Action
Say things Like:
"I Don't want to see policies"

"PRES vs Capabilities Presentation"

A Visual they have NEVER seen before.
EXAMPLES:
Risk to Insurance vs Insurance first
Band of Pricing
Why you shouldn't quote w/ multiple agents
Victim vs Control
Credible
Truth
History vs Future
Smile
Anger
Story Telling
Quantify
Use
Visuals
Be Passionate
Compelling
Show you what we do
Compare
"Oh, and we also have..."
Our value proposition
Our client list
How big we are
us us us us us
All of our service capabilities
Our process... in itself

Show Complexity
but make it Simple
Show
Manage Emotions of Buyer
Perfect Persuasion Workflow
USE
Increases Believability
No
Later
Not at this time
Not Good Timing
You were close
But we were low!
Our program was better!
Full transcript