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IB English Further Oral Activity

Language and Mass Communication
by

Lili Kővári

on 13 December 2012

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Transcript of IB English Further Oral Activity

Language and Mass Communication FOA By Lili Kovari American fashion and lifestyle magazine
1892 weekly publication
1973 monthly publication extensive editorial and stylistic changes
respond to changes in lifestyles of target audience
focuses on new and accessible concept of "fashion" for a wider audience
high status and reputation
chief editor; Anna Wintour (since 1988)
Council of Fashion Designers of America weekly news and international affairs publication
1843 publication begun
newspaper/ print edition is in news magazine format
supports free trade, globalization, free immigration neo-liberal (enhancing the role of the private sector in modern society)
"is not a chronicle of economics."
it aims "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." (Mission Statement)
"the Economist's philosophy has always been liberal, not conservative." recognition of gay marriages, drug legalisation
diverse views of individual contributors How does ;
Audience
Purpose
Affect structure and content of a text weekly American magazine
celebrity and human-interest stories
largest audience of any American magazine
roughly 50/50 mix of celebrity and human-interest articles
"getting back to the people who are causing the news and who are caught up in it, or deserve to be in it"-Richard B. Stolley (founding manager)
"Our focus is on people, not issues."
People Magazine's 100 Most Beautiful People
Sexiest Man Alive Preserved dominant position of influence "considerable influence over American fashion"
"Runway shows don't start until she arrives"
"Trends are created or crippled on her command"
"the world's most influential fashion magazine" The New York Times Fairy tale diction Informal register
-relate to audience Colour coding
bright Bold Headlines rhetorical question
-ambiguity Topic; couple, love, marriage, dating hyperbole equivocation
ambiguity Trying to squeeze as much in white; purity, royalty Visual; main story in focus
-other stories on the side (more to come) perfect smiles; representation colours are in scheme photo, styling, headline format are styled leading lines more sophisticated language diverse focal point fun connotes happiness
Idol's words Off regular topic
diverse interests
education
breaks from stereotype alluding to a book
alliteration set idea of beauty
negative
linked to idols Subtopics mostly on appearance trendsetter of what beauty is
distorted image
bad message outline: "less is more" discrete
bold magazine title headline bold, highlighted colour code; visual perspective shield symbolises subtitle structure; sophisticated simplistic artistic illustration
less words
iconic symbols of Britain cover page in contrast with content rhetorical question fragments uniform tone

anonymity of writers perceived to display dry, understated wit, and/or precise use of language "collective voice and personality matter more than the identities of individual journalists"

“a collaborative effort.” Audience:
lower class
less educated
Purpose:
Entertain
Inform Audience:
High class
Mainly women
people with an interest in the fashion industry
Purpose:
inform
sell a lifestyle
Audience:
entrepreneurs
educated/sophisticated
middle/high class
Purpose:
inform
debate/share/discuss issues, ideas and topics Conclusion
Full transcript