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Every Office, Every Floor

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by

Ebony Wallace

on 12 October 2015

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Transcript of Every Office, Every Floor

31 School Districts
150 Public, Private & Charter Schools
6 Community College Systems/Schools
Meet Our Team
Recruitment Territories
Visit Structure
ALL OFFICES, ALL FLOORS
Who Do We Recruit?
High School Students
Community College Students
Non-Traditional Students
Adults Who Have Stopped Out of College
Former UHD Students
Students from Other Institutions

Recruitment Visits

High Schools
Community Colleges
Community Centers
Community Festivals
College/Career Fairs
Workforce/Workplace Events
Table Set Up
Classroom Visits
Participation in College Camps
Admission and ApplyTexas Presentations
On The Spot Admission Events
Prospective Students
Applicants
Completed Applications
Admitted Students
Attend Orientation
Enrolled
Graduated
Alumni
Enrollment Funnel
Inquiries
Enrollment Funnel
Prospective Students
Applicants
Admitted Students
Attend Orientation
Enrolled
Graduated
Alumni
Inquiries
Prospects
The University of Houston Downtown Recruitment Team's
Analysis of Recruitment and Retention
Challenges Through the Enrollment Funnel

PROSPECTS
Prospective applicants
These individuals have not shown direct interest in UHD
Purchased Names: PSAT/SAT
Next Step U Magazine
INQUIRIES
Individuals have inquired/shown interest in UHD
Inquiry card
Request for information
Online inquiry form
Zinch
APPLICANTS
Students who have applied for admission
FRESHMEN
High School transcript
GPA
Class Rank
TAKS/STAAR scores
SAT and/or ACT scores
$35 application fee
TRANSFER
Official transcript(s) from all institutions previously attended
$35 application fee
ADMITTED STUDENTS
Students have met admission criteria for acceptance
FRESHMEN










Denials may complete an appeal process

TRANSFER
In Good Standing, Not on Academic Suspension
ATTEND ORIENTATION
Students attend mandatory programs to
complete registration process
FRESHMEN
Admitted Student Day
Meet with Academic Advisor
Complete Financial Aid
Register for Class
Freshman Orientation
Summer Success Program
Summer Fast Track Institute
TRANSFER
Admitted Student Day
Meet With Academic Advisor
Complete Financial Aid
Register for Class
Optional Orientation
ENROLLED
Students have successfully matriculated
GRADUATED
Students have successfully completed all degree requirements to earn degree
ACTIVE ALUMNI
Alumni participate in events, support initiatives, and attend on-campus events
Challenges


Brand Recognition
Visibility
Identity
"Who we are
NOT
, instead of who we
ARE
"
Hidden Gems
Downtown Location
Mascot

Possible Solutions

Strengthen our marketing efforts with specific offerings
Major Opportunity
Strengthen relationships within departments to ensure student experiences an attentive atmosphere
Build a foundation full of traditions
“UHD as a household name”
Challenges

Customer service inconsistencies
Economic concerns/ Financial Aid awarding and disbursement
Class scheduling
Unaware of student life opportunities

Possible Solutions

Accountability for ensuring positive customer service
Cross training
Emphasize advantages of enrolling at UHD compared to a community college
Commitment to create a student centered environment
Craft an engaging experience showcasing our "Downtown Destination"

Still Recruiting
Keep students engaged
Strengthen campus community and overall experience
Effective Communication
Brand Recognition

Unified Message

Customer Relationship Management
System (CRM)

Improved Internal Processing




Crafting An Experience
Memorable/Lasting Impressions

Repetitive/Continual/Annual Events

New Mobile App

Downtown Destination

Strengthen Relationships
Customer Service Commitment

Community Presence

Interdepartmental Collaborations


It Takes Every Office, Every Floor...

Strengthen Recruitment Efforts

Increase Enrollment

Increase Retention and Graduation Rates

Enhance Traditions and Shared Values


Questions
Challenges

Confusion regarding relationship to UH-Main
Things we do not offer: housing and desired majors
Communication with prospective students, record keeping through Excel
Lack of personal experiences for prospective students


Possible Solutions

Highlight our downtown location
CRM
Promote our unique and special programs
Revamp campus tours and expand events

Challenges

Communication Methods
Outdated, vague instructions, poorly proofed handouts
Clarity of Admission Standards
“Exceptions have become the rule”
Consistency in Processing
Timing, accuracy
Internal/External Relationships
High School and Community College Counselors, Interdepartmental

Possible Solutions

User-friendly mobile app
Rigorous review of publications
Maintain hard deadlines
Accountability within each department
Counselor update events
Improve customer service

Challenges

Acceptance Packet
“What to do next?”
Types of Events
Too many options
Consistency
Multiple format changes

Possible Solutions

Clear next steps
Signature trinket
Condensed programing
Feedback on format

Courtney Lundgren
Who Are We?
Full transcript