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Climate Change: Greenpeace UK

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by

Shreyashi Saha

on 29 April 2013

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Transcript of Climate Change: Greenpeace UK

Climate Change:
Greenpeace UK GAP Analysis Literary Devices Structural Devices How does this fulfill the GAP? - Inclusive words & phrases (We, we're, together) - Layout (Sidebars, Images, Hyperlinks) - Purpose of informing & persuading people to
help their cause & the environment Genre: Informational website Audience: Probably 13+, environmentalists & activists. Perhaps to people with no regard to environment. Purpose: To persuade, inform. - Exaggeration / Hyperboles (Catastrophe, chaos) - Use of statistics (150,00 are dying every year...) - One sentence paragraph (All that's missing is action itself) - Bold Letters (TAKE ACTION, STOP HEATHROW EXPANSION) -Relates to the target audience - use of informal
language & contractions
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