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DISNEYLAND PARIS

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by

Gizem Şengül

on 23 November 2014

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Transcript of DISNEYLAND PARIS

DISNEYLAND PARIS
WHY Paris?...
In retrospect, was France the best choice for the location of Euro - Disney ?
A Cultural Chernobyl
Disneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955.
Wrong predictions
It is the only theme park designed and built under the direct supervision of Walt Disney.
Vision of America spiced with reassuring glimpses of exotic cultures all calculated to promote heartwarming feeling about living together as one happy family.
1970 - Florida
1983 - Japanese
1986 - Paris
European high culture and style

Demographic and subsidies

Location advantage
Incentive and create new jobs
Negotiation with the France government
What assumptions did Disney make about the tastes and preferences of French consumers? Which of these assumptions were correct? Which were not?
How might Disney have had a more favorable initial experience in France? What steps might it have taken to reduce the mistakes associated with the launch of Euro- Disney?
Days
Food and beverage
Meal times
Staff
Vocation days
Visitors
Change the name

Food and fashion offering

Price for day tickets and hotel rooms cut
The result was an attendance of 11.7 million in 1996, up from a low of 8.8 million in 1994.
Gizem ŞENGÜL
Gülbahar BEŞDAŞ
Merve ÖZSOY
Cansu TOSUN
French farmer protests
Full transcript