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Transcript of DISNEYLAND PARIS
In retrospect, was France the best choice for the location of Euro - Disney ?
A Cultural Chernobyl
Disneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955.
It is the only theme park designed and built under the direct supervision of Walt Disney.
Vision of America spiced with reassuring glimpses of exotic cultures all calculated to promote heartwarming feeling about living together as one happy family.
1970 - Florida
1983 - Japanese
1986 - Paris
European high culture and style
Demographic and subsidies
Incentive and create new jobs
Negotiation with the France government
What assumptions did Disney make about the tastes and preferences of French consumers? Which of these assumptions were correct? Which were not?
How might Disney have had a more favorable initial experience in France? What steps might it have taken to reduce the mistakes associated with the launch of Euro- Disney?
Food and beverage
Change the name
Food and fashion offering
Price for day tickets and hotel rooms cut
The result was an attendance of 11.7 million in 1996, up from a low of 8.8 million in 1994.
French farmer protests