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Inspiring Crazy Loyalty

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by

Keren Nimmo

on 20 January 2016

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Transcript of Inspiring Crazy Loyalty

Inspiring CRAZY Loyalty "To inspire crazy loyalty
through memorable "yummm" experiences
for our Team Members,
Guests, and Communities" CONVERT NEED INTO DEMAND DESIGN
THINKING CULTURE of PROTOTYPING BUILD AN "EXPERIENCE" CULTURE "an approach to problem solving by understanding users needs and developing insights" SHOW DON'T TELL You can't manage what you don't measure QUESTIONS, COMMENTS .... Engaging. Intuitive. Simple. vs. "just" deploying technology LESS IS MORE.
SIMPLE IS HARD. Employ Observation Empathy converting observations into insights iterate low resolution Invite outsiders to brainstorm synthesize in teams Observe in pairs space saturation be
visual experiential prototypes storytelling Test with actual users anything can be prototyped take a human-centered approach fail early & often create small x-functional teams DESIGN EXPERIENCES Consumerization of IT THINK
DIFFERENTLY. abundance Difference between consumption & active engagement RADICAL COLLABORATION THINK BIG.
START SMALL.
SCALE FAST. Activity vs. Results the "unmet" need
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