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LinkedIn Park: The New Recruitment Reality

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by

linda darck

on 4 December 2013

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Transcript of LinkedIn Park: The New Recruitment Reality

FROM
JURASSIC PARK
TO
LINKEDIN PARK

The New Reality
Strategy & Branding
Evolution
Social Media Platforms
Challenges & Concerns
2013 & Beyond
THE NEW RECRUITMENT REALITY

RECESSION OVER


BABY BOOMERS RETIRING


GEN•Y --> TRADITIONAL
METHODS OBSOLETE
THE NEW REALITY
What are you doing to
attract this scarce and selective talent pool?
GEN•Y
Social Media Strategy
Companies agree that
social networking
plays a key role in
building brand
.



HR professionals report that
employer brand
is critical in developing a
talent pipeline
.


Your brand, INTENTIONALLY OR NOT, will affect who ends up in your applicant pool.



Sources: www.shrm.org www.socialmediaexaminer.com
You already have a reputation!

Understand what it is

Your idea = reputation?
NETWORKING
GOOGLE ALERT
MONITOR
www.socialmention.com
WORD
ON THE STREET
Your brand is not what

you tell your customers,

it is what your customers

tell their friends

Starring LAUSD employees.

THIS IS MY JOB!
Networking
Recruiting for niche jobs
Passive & active
Showcasing jobs
Professional development
EVERYONE AND THEIR MOMS ARE
TALENT PREMIUM
SOCIAL MEDIA @ WORK
STRATEGY
RECRUIT MEMBERS
INCORPORATE
DEVELOP CONTENT
MAINTENANCE
EXPLORE/EXPERIMENT!
MANAGING YOUR GROUP
...and then there was

Blocked
HR vs. District branding
Branding w/out ownership
Strategy and Content
Few jobs available
Flexible but purposeful
Time
Staff expertise/training
CHALLENGES


Not using social media
Fear of the unknown
Personal/professional
LAUSD employees not active job seekers
Legal issues

ENGAGEMENT CHALLENGE
Different animal
Translation:
COMMON CONCERN:
Wasting Work Time
COMMON CONCERN:
Negative Comments
Common sense and sound judgment

“Off-topic” guidelines

Existing code of conduct, IT, and privacy policies
ETIQUETTE & GUIDELINES
Social Media Training

Gamification

The Death of the Resume

Personal Branding
2013 AND BEYOND
@lausdjobs


Facebook.com/LAUSDcareers


Career Opportunities at LAUSD (Non-Instructional)


linda.darck@lausd.net
anna.forsberg@lausd.net
UNDER PAR-ADOX
Passive candidates
Quantity vs Quality
Cost-effective
Add value to HR role
Branding
BENEFITS
REVERSE RECRUITING
ANNA FORSBERG & LINDA DARCK
CASBO CONFERENCE
APRIL 5, 2013
80%
75%
Largest professional online network
200M members
Good example: http://www.intel.com/sites/sitewide/en_us/social-media.htm
Full transcript