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Evaluate social identity theory - Klee and Kandinsky

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Tim Russell

on 15 April 2018

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Transcript of Evaluate social identity theory - Klee and Kandinsky

Learning outcome: Evaluate social identity theory, making reference to relevant studies.
Social Categorization
Our brains are categorizing machines, continuously developing categories and then organizing incoming stimuli into those categories. We are doing this before we have language, but then word choices, labels for what we perceive, speed up the process. This is especially true of social categories. From an evolutionary perspective, it has always been advantageous to be able to tell one's own group from others who could be enemies. As such, we are able to discern very subtle differences between both individuals and groups. Where it is tougher to discern, the brain goes a step further, either inventing differences or accentuating those that exist, called, fittingly, the
accentuation effect
. Regarding one's own ingroups, he tends to accentuate what is positively distinctive about groups of which he is a part.
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