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Service Marketing: Uber

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by

Aaron Sorochinsky

on 17 November 2014

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Transcript of Service Marketing: Uber

Service Marketing: Uber
design by Dóri Sirály for Prezi
Product
Price
Place
Promotion
Physical Environment
Process
People
The 7 P's of Service Marketing
What is Uber?
Overview
Product
What is ?
Intangibility
Services cannot be held, touched, or seen

Services offer an experience

To better show what a consumer should expect, companies relate their services to tangible products
Inconsistency
There are many points of difference in the process of providing a service
It often comes down to the employees involved
It is challenging to standardize services
The Uber App, training videos, and basic protocol encourage consistency in the Uber Service experience
Inseparability
Consumers do not distinguish the deliverer of a service from the service itself
The quality of your driver is the quality of your ride
Inventory
Inventory issues for goods involve holding costs and if a good is perishable
For services, inventory costs relate to
'Idle Production Capacity'
The Uber business model incurs no inventory cost, even with delivery services
Inventory cost is only present for specific promotions
R
eliability
A
ssurance
T
angibles
E
mpathy
R
esponsiveness
Future Development
Questions?
App-Based Car Service
Easy, Simple, Reasonable
Price
Place
Promotion
Physical Environment
Process
People
Turn promotions into everyday services
Self-Driving Cars
Full transcript