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Service Marketing: Uber
Transcript of Service Marketing: Uber
design by Dóri Sirály for Prezi
The 7 P's of Service Marketing
What is Uber?
What is ?
Services cannot be held, touched, or seen
Services offer an experience
To better show what a consumer should expect, companies relate their services to tangible products
There are many points of difference in the process of providing a service
It often comes down to the employees involved
It is challenging to standardize services
The Uber App, training videos, and basic protocol encourage consistency in the Uber Service experience
Consumers do not distinguish the deliverer of a service from the service itself
The quality of your driver is the quality of your ride
Inventory issues for goods involve holding costs and if a good is perishable
For services, inventory costs relate to
'Idle Production Capacity'
The Uber business model incurs no inventory cost, even with delivery services
Inventory cost is only present for specific promotions
App-Based Car Service
Easy, Simple, Reasonable
Turn promotions into everyday services