Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Apple iPhone

BADM 381

Ovi Hentea

on 3 May 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Apple iPhone

Apple's iPhone Janice Glavtcheff
Ovi Hentea
Jay Lim
Ji Yeon Lee
Annie Nowak
Karrie Zaczyk Industry Background Smartphone Industry
meant for business use
premium product, premium cost
email and internet access usually required
full QWERTY keyboard
19% (45.4M) of US cell phones are smartphones
Firm History 1976: Steve Wozniak, Ronald Wayne and Steve Jobs founded Apple

1985: Jobs resigns from Apple, due to internal managerial competition; forms NeXt, Inc.

1996: Steve Jobs brought back as an advisor, his company is purchased by Apple, and eventually returns to status of CEO

2001: Apple opens the first official retail stores in Virginia and California Internationalization Process Current Capabilities Global Strategy
Economies of Scale

Organizational configuration model
Coordinated Federation

International Strategy
Geographically concentrated, High coordination of Activities
Simple Global Strategy Global Efficiency Economies of Scale:
standardized product
one model at a time
shared components
(iTouch & iPhone)

Locally Responsive Development process starts from subsidiaries

Market researches

Surveys on target groups

Limited adaptation Ability to Innovate Simple Global Strategy

Cluster - locational competitive advantage

Graphical User Interface (GUI)
Emerging Industry Trends Sensorconomy Machine2Machine Mobile Banking GPS
environmental sensors home security system
energymeters money transfer
advertising Organizational and Strategic Implications Global Efficiency
Standardized manufacturing
Low cost
Scale and Scope economies
Free choice of carriers Locally Responsive Market research
Variations in software
Language adaptations Innovation Open-minded/open platform
Investment in Development
Apple's Missing Capabilities Global Efficiency
Locally Responsive Innovation Free choice of carriers Operating System Customization
Own accessories Open platform for innovation
Diffusion of innovative process Recommendation unlock phones

demand for applications

open source code

flat organization
Types of International Strategy Coordinated Federation Sources http://bmighty.informationweek.com/mobile/showArticle.jhtml?articleID=224201881

Questions? ? ? Agenda Industry Background
Firm History
Current Capabilities
Emerging Trends
Missing Capabilities
Full transcript