Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Hasbro Marketing Case
Transcript of Hasbro Marketing Case
TV and Cereal Box Ads (Grey Worldwide)
One Year Plan
Implement Ads & Create Stickers
Implement stickers & continue advertising
Reach large target market
Mini trailers provide background and excitement
Stickers and temporary tattoos are attractive to young children
Appeases to fantasy, competition and collection
Creating mini trailers are expensive
Targeted towards boys, so families with only girls are being missed
Some parents might not want to buy certain cereals for their children.
The excitement of a real life 'discovery' of the POX
Intriguing idea of the area 51 & government conspiracy
New and innovative
Creates an extensive fantasy world
Very expensive for a one time event
Risky- above the understanding of the target market
- may not understand the references
Parents may not approve of the content
Children might not find out about it, they do not watch news, no social media
National Media Buzz (Target Marketing & Promotions)
3 different commercials
Run during children's TV prime time
Prizes of stickers and temporary tattoos inside
Implement into popular brands
Take over a small town to be the discovery location
Government scientist discover the POX creature
Also have clips over focus group
Trying to enter a "mature" market has created high risk for the company
Age compression- kids are getting older younger, resulting in small age window for toys
Alternate options such as Wal-Mart and online retailers results in toy prices dropping
Game Boy dominates market with cartridge-based games
How to market POX to its utmost potential?
THANK YOU FOR LISTENING
Risks and Mitigation
Risks involved are the possibilities of commercials not creating an impact and cereal promotions becoming irrelevant
If our ads do not reach the demanded markets through our one year plan, we will shift our focus to other products with high potential. Cut out all the POX related expenses and target more kids in existing products.
Will reach target sales as tween will be familiar with POX through TV ads and cereal promotions.
Plan will create the "wow" factor and surpass the popularity of Pokemon
Are able to access more resources with the budget provided
1999 - Sales Increase 28%
- Net Earnings Increase 30%
- Due to high performance of certain toys
2000 - Downturn in Sales
- Due to decrease in pokemon sales
- Unsuccessful attempt to adapt to the market towards technology
Developed new hand held game, POX, with "wow" factor
Children create their own creature by collecting parts in order to battle other players
Combines Important Concepts: Fantasy, Competition and Collecting
TV Advertisements: $1 million
Cereal Promotions: $ 400,000
60% : TV expenses for the 9 month advertising period
30% : Commercial designers, actors, camera man & video editor
10% : Equipment and location
40% : Contract with cereal companies
25% : Creating/designing stickers and temporary tattoos
25% : Materials/ supplies for stickers and temporary tattoos
10% : Shipment and transportation to cereal companies
TOTAL BUDGET: 1.4 million