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Ginger Juice [Shared]

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Prezitime Design

on 6 June 2017

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Transcript of Ginger Juice [Shared]

Smart social media tactics for today’s travel agent.
Bruce Martin,
Ginger Juice
bruce@gingerjuicgingerjuice.co.uk
@brucemartin
Sell more
Why social media?
Hot tips for agents
The future
people in UK have an active social media account
Social Media
2h 13m
per day
Social media and the
travel customer’s
journey
Where should you post
?
Be choosy
Social Media
2h 13m
per day
2. Hot Tips
What works?
No-one likes Cold Calls or Spam
so
avoid
promotional posts
Facebook said this in November 2014
People told us they wanted to see
more
stories from friends and Pages they care about, and
less
promotional content.
Funny
What works?
Emotional
Personable
Timing
What else works?
Unexpected
Silly engagement
User generated content
TV/trends
Mention others, congratulate, show interest – they might reciprocate!
Tactical Works
Hard sell
Messy
Capitals
No call to action
Bad English
Hits or Misses?
Nice images
Great info

But not mobile friendly

Be brief
Think ‘mobile first’
Hits or Misses?
Eye catching content

No personal insight
No call to action
Hits or Misses?
Useful
Brief
Timely
Correct size image
With branding too!
Hits or Misses?
Hits or Misses?
Hits or Misses?
Eye-catching
Doesn’t sell
Personal input
Creates credibility
Creates desire
Doesn’t sell
Personal input
Great images
Multi-image carousel
Clear call-to-action
Think Mobile
UK users spend 1 hour 52 mins per day using the internet via mobile devices
The tan lines of the next generation
Create ’Scroll Stoppers’
Video is huge
Mobile friendly
Scroll Stoppers
The power of the image
Free
Easy to use
Huge range of $1 images
Great Graphics With Canva
1h
52m
of social media time is spent on mobile devices
60%
Use great images
Avoid long text
Be clear
www.canva.com
1 million views…
TIMING
Post when your customers are online
- not when it suits you
Hits or Misses?
Late afternoons, evenings, weekends
- not mornings
When Travel Gossip’s 9,000+ followers are online …
Post times of a leading travel supplier in 2015 …
Get Noticed
Organic Content?
2-10% Reach
2% of Followers Reached!
Micro Advertising
Facebook has changed
Only small % of your followers will see your posts
Post less, but post smart
Boost important or good posts
Target your potential customers
Facebook Advertising
Target by:
Age range
Parents
Newly engaged
Regular travellers
Interests
People on your database
Visitors to your website
Delivers Facebook newsfeed post to
only
your email database
Facebook Custom Audiences
Retargeting
Boost Posts
Carousel Ads Work Well
Better engagement
More interesting
Shows your range of products & services
Create once and update
Twitter Ads
Emojis Work!
Current Trends and ….the Future!
Instagram Ads
Dark Social Media
Whatsapp
800m
WeChat
600m
Snapchat
200m
Facebook Messenger
700m
Personalisation & Remarkable Moments
Personalisation
, you say?
Agents have that covered
Thank You!
Bruce Martin
bruce@gingerjuice.co.uk
www.gingerjuice.co.uk
@brucemartin
Full transcript