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EL NASR Car
Transcript of EL NASR Car
-Attain Spot with more than 4 factories and over 4000 employee
-Rank as #1 manufacturing company in Egypt
-Introduce new car models
-building efficiency ( Logistics )
-Low Manufacturing Cost
-increase Market Share to 10%
Marketing Mix Strategy
1- Steady increase in sales as company Customer Base Grow
2- Initial marketing expense must be high ( Max 10% of Tot. Sales)
Break Even Analysis
Company must produce 20,000 car at average $10,000 per car
1- marketing Budget Not exceed $10,000,000 per year
2- marketing Promotions will be consistent with the mission statement supporting 3 objectives....
1- training for sales team
2-Salesmen will be paid a portion of the salary based on the commission
3- good performance is reward with increased commission and bounces
1-Sales awards for employees who commit to customers
2- Sending employees to a training every 3 months
1-Car dealers and auction houses
1-We expect sales to increase at a slow rate in the first year
2- we estimate earning from selling extended warranties and loans
Long Term Goals
4 Points From September to December
Yearly cycle from 1st of Jan to 30th of Dec.
Target marketing & Positioning
- Males and Females
-Lower to Up middle class
-20% of cars are 1300cc or less
-Low Fuel Consumption
-Low Cost for spare parts
Product Features and benefits
-Smaller and More Sporty Frame
-Diff. range of Colors
-Tire Pressure update
- USB port in dash
-Larger Stock Rims
-Driver & passenger Air bags
- >13 dealers and show rooms
-Easy accessible area for all consumers interested
- Print ADs
- Precise staff and community
-Appropriate interpersonal Skills
- Raising Costumer awareness of Nasr 127
-Gaining interest in the benefits of Nasr
-Making costumer try Nasr 127
We are the first car production company in the Middle East, we make cars that are affordable, heavy duty and up to date with rapidly changing car technology today to middle classed people, we do so by considering our suppliers, employees and customers as our partners in success. We aim to take on the market by our sustainable growth to becoming one of the biggest car makers in the region.