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Community Relations - Budget Presentation 2015-16

City of Sterling Heights Community Relations Department highlights future initiatives for the 2015-16 budget year.
by

Bridget Doyle

on 27 April 2015

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Transcript of Community Relations - Budget Presentation 2015-16

"The Community Relations Department plans to find new, innovative ways to communicate with our residents in 2015, 2016 and beyond."
City ramps up social media efforts, connects with community
New logo brings fresh look, benefits city marketing efforts
Community Relations seeks and shares good news
What are our residents interested in?
There are so many good stories to tell out of Sterling Heights, whether related to city services, public safety, regional economic development or the thoughtful and caring residents in our city. With dwindling media coverage, Community Relations is focused on seeking and telling the good stories on our own platforms for our citizens and businesses to see.
$1.25
Tuesday, April 28, 2015
Vol XCIII, No. 311
What will be the perks of our new website?
Sterling Heights to launch new website
City to recognize employees, revamps Wellness Committee
Clean, modern and intuitive layout for residents
Social media integration directly on homepage for hourly updates, "Share" button on every page
Large clickable buttons for jobs, submit a request, e-pay, volunteer opportunities, email sign-up and more
Calendar module on homepage to provide timely meeting dates and events for visitors
Top stories, relevant information available in story form on home page, can integrate video to homepage
"Doing Business" tab to help retain current and attract prospective businesses
FAQ, Quick Links, Using this Site helpful for the user in need of info fast, alleviate calls to City Hall
Alert Center to use during Snow Emergencies, severe weather, boil order, etc.
COMMUNITY RELATIONS
City offers springtime "Neighborhood Cleanup Days"
City to launch month of "Neighborhood Cleanup Days" this spring to coincide with SHINE clean-up on Saturday, May 2
Cleanup events hosted with Waste Management, free for citizens to participate
Eight areas of city chosen for first year of spring cleanups
Community Relations working to spread the word to all local media outlets, including non-English speaking publications and broadcasts
Public Works to collect items WM unable to collect to ensure event's success
Working with Waste Management to identify May as month to beautify community
Facebook Likes
June 30, 2014:
3,673
April 28, 2015:
4,281
Percentage increase:
+17%

Twitter Follows
June 30, 2014:
824
April 28, 2015:
1,077
Percentage increase
: +30%

Instagram
account created in 2015:





Weather emergency info
Police news
Good news and photos
Sterlingfest information
Parks & Rec registration info
Road construction info
Fire News
Trash and recycling updates
Staff received multi-day training in early April

Website URL will remain the same: www.sterling-heights.net

New website launch date:
May 19, 2015
With the 2030 Visioning Plan in mind, the city launched its new logo and slogan this year. In the 2015-16 budget year, this logo will compliment and enhance increased marketing efforts for new residents, prospective businesses and more.
Upcoming Marketing Efforts:
"Welcome to our New Website" and "Promoting Business in Sterling Heights" videos to launch with new website
HD "Welcome to Sterling Heights" video in late summer
New light pole banners for along Utica Road near City Hall
Economic Development blog to be featured on new website
Community Relations to help City reinstate "Employee Recognition Dinner" in October 2015
Group of city employees working to revamp the "Wellness Committee"
Wellness Committee hosted City Hall Egg Hunt as well as Detroit Tigers Opening Day luncheon, both with great attendance and enthusiasm
Community Relations to begin monthly employee recognition program, to kick-off in summer 2015
Full transcript