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Graphic Design

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by

Myriam D-O

on 11 February 2013

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Transcript of Graphic Design

DESIGN GRAPHIC What is Graphic Design? Graphic design is the art of visualizing ideas. - Jessica Helfand Graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. How do we design? 1. Elements of Design 2. Principles of Design 3. Process of Design Shapes Space 1. Actual

2. Flat

3. Illusory/Implied Overlapping

Perspective

Tone/Gradients

Size change

Cropping Elements of Design: Space
Line
Shapes
Colour
Texture Line Colour Texture Principles of Design: Balance
Movement/Direction
Emphasis
Repetition/Rhythm
Unity Balance Symmetrical Asymmetrical Movement / Direction Emphasis Repetition / Rhythm Unity Process of Design: Research
Thumbnails
Tight Linears
Comps
Mock-ups
Final Research Why?

Where? Thumbnails Tight Linears Comps Mock-ups Final Project A band or singer of your choosing (real or imaginary), has requested a CD cover (front/back) design. The name of the band or singer must be visible and a few song tracks should be listed on the back. Target audience:
Think about and identify the type of individuals that will be listening to this particular CD, and plan the design elements accordingly. Strategy:
Decide and plan on the type of message you want to convey with your design, and possibly how it will affect the audience. Make sure it is in tune with the CD's type of music. Try to create as clear a message as possible. Objective:
Plan and try to achieve a certain end goal, like creating lots of sale for the CD or creating enough interest to have new listeners pick it up. There should be an action the audience will take when they see it, and be more interesting than it's competition. Execution:
Choose which medium you want to use, and what methods will accomplish your goal and convey the message you want through your design. Use all the design elements and principles you just learned to get you started. Further reading: http://www.usask.ca/education/coursework/skaalid/theory/theory.htm

http://char.txa.cornell.edu/

http://www.digital-web.com/types/design_in_theory_and_practice/
Full transcript