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The Official Guide to Social Media Week New York 2014

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Social Media Week

on 31 March 2015

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Transcript of The Official Guide to Social Media Week New York 2014

SPEAKERS
SMW CAMPUS:
THE EXPERIENTIAL FLOOR
3 STAGES
MASTERCLASSES
SPECIAL EVENTS
Chairman & CEO,
Revolution
THURSDAY FEBRUARY 20
Steve Case
Founder,
Upworthy
Eli Pariser
Founder,
Zipcar and Buzzcar
Robin Chase
Practical hands-on and how-to knowledge.
If you’re running a tech start-up, learning the fundamentals of web development will help you communicate better with developers, and overall just look really cool.


In this workshop we’ll tackle some development principles to get you on the right path, understanding the nuances of Front-end vs. Back-end, and why UX is necessary for your project.
Programming for
Non-Programmers
10:30 -11:30
AM
AM
This workshop will begin with an overview of several sensing, data mining, and tracking techniques in place today, and the preferences and outcomes of each.

Impulse Response: A Strategic Approach
TUESDAY FEBRUARY 18
10:30 -11:30
AM
AM
To Algorithmic Encounters
Participants will work in groups focused on a specific system in order to design interventions that address a particular goal, problem, or purpose in the relationship between human and algorithm.

MOBInnovate
is a 48-hour experience that enables brands and organizations to explore
innovative solutions to a social business or communications challenge through digitally-savvy teams.

Learn to Innovate. Solve a Brand Problem.
TUESDAY FEBRUARY 18
4:30 -6:00
PM
PM
Demo the Solution
Participants will: 1. Attend Masterclass: Intro to Innovation and Design Thinking 2. Receive a brand or non-profit Innovation Brief during class 3. Form a team and ideal solution to brief within 48-hours later.
Your Spine Online: Rejuvenate and
THURSDAY FEBRUARY 20
12:00 -1:00
PM
PM
Reconnect with Breathe Repeat
This yoga workshop is specifically tailored to remedy the patterns created by desk-sitters, spreadsheet masters, and iPhone wizards.

The goal is to educate attendees about their backbones and how being virtually connected can affect the natural flow of their own circuitry. Participants will be offered various remedies and ways to rejuvenate their spines.

FEBRUARY 17-21, 2014
POWERED GLOBALLY BY
WEDNESDAY FEBRUARY 19
12:00 -1:00
PM
PM
Building Wearables: A Hands-On Intro to
Open-Source Interaction Platforms
Put your phone down, it’s the year of wearable computing. We will create a basic wireless soft fashion cuff using an Adafruit Gemma.


Topics covered will basic soft circuit design, LEDs, and a wearable microcontroller.
Welcome to Social Media Week New York 2014.
Crowdcentric and MKG are delighted to host Social Media Week here in New York for our 6th year, alongside hundreds of events in our seven other host cities around the globe.
Toby Daniels
, Founder and Executive Director of
Social Media Week
Craig Hepburn
, Global Director of Social and Digital,
Nokia
Grow Your Audience With Google+
ENGAGE STAGE
Fueling Social Fandom at
MTV, VH1 and Comedy Central
The Art & Science of Storytelling,
with The New York Times
With the New York Times
Content is King, But Distribution is Queen,
hosted by BuzzFeed
Man vs. Machine: Advertising's Epic Battle for Human Attention
with true[X] Media
Finding An ‘Always-On’ Video Strategy for Brands to Engage Consumers
with Unruly
CHANGE STAGE
HIGHLIGHTS
5 Ways Millennials’ Habits Are Changing How Content is Made and Shared
The Third Metric: Redefining Success Beyond Money and Power
with The Huffington Post
The Changing Face of News Consumption,
hosted by WSJ
HIGHLIGHTS
A focus on social innovation, non-profits, health, education, government, civic society, and more.
Tap That App: The Best Mobile Innovations
with MKG
A focus on our new theme
The Future of Now
, plus a look at new trends, emerging tech, the sharing economy, and more.
INNOVATE STAGE
The Future of Now: Health Innovation,
Presented by Merck
Why The Future of Innovation Belongs To Artists & Designers
HIGHLIGHTS
A focus on advertising and marketing, analytics and measurement, entertainment, storytelling and more.
CEO,
betaworks
John Borthwick
Founder & CEO,
BuzzFeed
Jonah Peretti
Nokia's Now Studio
Pop Up Marketplaces
Work Pods for Productivity
Food Vendors & Coffee
Co-working Spaces
Networking Lounges
THE FUTURE OF NOW
NETWORKING APP
Social Media Week: Official Mobile App
is proudly powered by
Nokia
and will run on
Windows Phone, Android, and iOS (both iPhone and iPad)
. Explore the entire event schedule in all 8 participating SMW cities.
FEATURES
Connect to Content:
Monitor Twitter feeds and stats, Facebook pages, and blogs for all the latest news and SMW-related conversations, including special social media news from global partner Meltwater.
Stream Events Live:
Watch events live via Livestream or catch up on archived sessions.
Register for Events:
Log-in to your SMW account to register for events and access your personal schedule.
Favorite Events, Speakers, & Venues:
Track and add to your Profile Favorites the events, speakers, and venues that matter most to you.
The Future of Social Music
, Presented by Spotify
Changing The World Through Sex,
with Cindy Gallop and Durex
Meshing Our World:

The Sharing Economy Driving Social and Business Innovation
with Mesh Labs
Brand New World:
The Expanding Role of the Digital CMO,
with Bloomberg and The Barbarian Group
The Next Big Brand:

Live Pitch Competition,
presented by Yoxi
The UnQuiz:

Test Your Knowledge of the Biggest Brand Surprises on Social
Wearable Tech Fashion Show,
hosted by Tech in Motion
Opening VIP Celebration,
sponsored by Nokia
VIP Closing Party at Highline Ballroom,
with The White Panda and Nokia Mix Radio
BRAND PARTNERS
CITY HEADLINE SPONSOR
TRACK SPONSORS
As part of a four-year partnership, SMW and Nokia are also thrilled to welcome you to the new Campus experience at the Highline Stages. At Campus we will host more than 100 sessions, keynotes, and masterclasses, in addition to our Pop Up Marketplace, Installations, and Nokia’s Now Studio.
The Content Marketing Revolution
,
presented by Percolate

The Intrinsic Nature of Games as a Social Entertainment
,
with IAB
The Value of Networks: Connectional Intelligence for Businesses, Brands, and Executives
Making Social More Social Within Regulated and Consumer Sensitive Industries
with LiveWorld and Pfizer
The New Frontier of (Un)Branded Content:
A Screening and Discussion of Farmed and Dangerous, hosted by Chipotle
It’s Complicated: The Social Lives of Networked Teens,
a Conversation with Author Danah Boyd and Andrew Rasiej
7x7:
Industry Veterans Share Stories and Career Advice on Achieving Leadership Equality
How To Build a Brand That People Don't Buy, They Join
PSFK Labs’ Future of Retail Showcase
:
Creating a Sustainable Instant Retail Model
Crowdsourcing and Crowdfunding: A Social Media Revolution In Real Estate
Startups to Watch in 2014,
with Entrepreneur.com
Reinventing The Record Label:
Lyor Cohen and Kevin Liles Discuss Their New Content Company, 300
On:
The Future of Now:

Making Sense of our Always Connected World
Mission 31
- First Underwater Expedition That Will Be Entirely Interactive and Why It Matters
WEB:

Documentary Film Screening and Conversation
CITY SUPPORTING SPONSORS
CEO,
Do Something
Nancy Lublin
Seth Godin
Author
danah boyd
CAMPUS SPONSORS
CONTENT PARTNERS
NEW YORK
PRODUCERS
POWERED GLOBALLY BY
Installations & Data Walls
Always On, Always Connected:
MONDAY FEBRUARY 17TH
7:00 - 10:00
PM
PM
6:00 - 8:00
PM
PM
TUESDAY FEBRUARY 18TH
6:00 - 8:00
PM
PM
WEDNESDAY FEBRUARY 19TH
6:00 - 9:00
PM
PM
6:00 - 9:00
PM
PM
THURSDAY FEBRUARY 20TH
8:00 - 2:00
AM
PM
4:30 - 5:45
AM
PM
3:00 - 6:00
PM
PM
6:00 - 9:00
PM
PM
FRIDAY FEBRUARY 21TH
12:00 - 1:15
PM
PM
7:00 - 10:00
PM
PM
LIVE
Building Essential Products for the Social World,
with John Borthwick, CEO of betaworks
The State of Real-Time vs. Predictive Marketing in 2014
with uberVU
http://new.livestream.com/pages/smw
Watch online or
on-the-go!
STREAMING
Collaborative Economy
:
Reinventing Our World Through Sharing and Business Innovation
Author & Entrepreneur
We hope you have a wonderful week, and thank you again…
#SMWNYC
Download the mobile app from

http://www.socialmedaiweek.org/mobileapps
Network with Other Attendees:
The app will allow attendees to discover nearby participants and communicate with them publicly or privately.
http://socialmediaweek.org/newyork
REGISTER HERE:

Full transcript