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Marketing Week Live Keynote (4:3)
Transcript of Marketing Week Live Keynote (4:3)
"It usually takes me three weeks to prepare an impromptu speech"
Big is better
Less is more
Invest in good quality images
No cheesy stock photo's
Use images as the hero of the page
Ensure images connect to the message
Use images with space for text
RULE OF THIRDS
UK Country Manager
Spencer Waldron |
Really care about
your next presentation. Treat it like it's the only thing you're working on
One every minute
Everyone in Sheffield
Why are they going to listen?
Solve a problem
Make life better
Not moving forward on the proposal
Great plan, lets do it!
No budget allocated
Budget agreed & allocated
"Voyage with a purpose...
A man who starts
going nowhere generally gets there"
and the Plan
Support with metaphors,
stories and data etc
Plan to get there
Benefits of future state
Create a Narrative
Turn the structure into an interesting sequence
My boss asked me to start the presentation with a joke. I attached my payslip to the first slide
Power of the pause
The Ready Position
Movement with Purpose
Hands & Gestures
It's all in the tone
Don't forget volume
Repeat important points