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Marketing Week Live Keynote (4:3)

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by

Spencer Waldron

on 29 July 2016

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Transcript of Marketing Week Live Keynote (4:3)

Des gn
PRESENTING
Start
Voice
Move
Location
Geo Tagging
Memory
Champions
Method
of Loci
Home
"It usually takes me three weeks to prepare an impromptu speech"
Mark Twain
TYPE
COLOUR
IMAGES
DATA
Capital Letters
Big is better
Less is more
Spacing
https://color.adobe.com
Colour Palette
Big Innovation
BIG
innovation
BIG
innovation
Invest in good quality images
No cheesy stock photo's
Use images as the hero of the page
Ensure images connect to the message
Use images with space for text
RULE OF THIRDS
PLAN

Great Presentations
@Preziland
http://bit.ly/prezimwl
UK Country Manager
Spencer Waldron |
for
Simple Ideas
STORYTELLING
Really care about
your next presentation. Treat it like it's the only thing you're working on
Monday
PRESENTATIONS
MATTER
Budapest Hungary

581,173
One every minute
Everyone in Sheffield
2014
Trends
Remember numbers
Comparison
Tables

Line Charts
Graphs/Pie
Why are they going to listen?
Solve a problem
Make life better
Andrew Abela
Think
Do
Before
After
Not moving forward on the proposal
Great plan, lets do it!
No budget allocated
Budget agreed & allocated
Audience
Make Up
Visual
Emotion
Data
"Voyage with a purpose...
A man who starts
going nowhere generally gets there"
Dale Carnegie
AUDIENCE
Objectives
Problem
Solution
Evidence
STRUCTURE
NARRATIVE
B
E
Story
(Current, Future
and the Plan
M1
M2
M3
Support with metaphors,
stories and data etc
S
Current state
Future state
Plan to get there
Benefits of future state
Closure
Create a Narrative
Turn the structure into an interesting sequence
Scott Harrison
vimeo.com/113286461
My boss asked me to start the presentation with a joke. I attached my payslip to the first slide
Power of the pause
The Ready Position
Movement with Purpose
Hands & Gestures
Eye Contact
@Preziland
http://bit.ly/prezimwl
http://bit.ly/prezimwl
spencer.waldron@prezi.com
It's all in the tone
Don't forget volume
Repeat important points
Full transcript