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IBP-CYTEC

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Saskia Tjokro

on 3 August 2011

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Transcript of IBP-CYTEC

INTERNATIONAL BUSINESS PROJECT Boris Kaptelov | Gadi Zimerman | Hanna Heeft | Kevin Cho | Saskia Prisandhini
RSM - SPRING 2011 WHAT DOES DO?




WHAT DOES WANT TO KNOW?




WHAT DO WE PROVIDE WITH? PP PS ABS PC HIPS PVC LDPE PMMA HPN P
PVDC PBT PET POM PP PSU MABS ASA PI T
TPI PA HDPE PVC ABS LCP PSU PPS PARA H
PS PP PBT ASA ABS PPC COC PESU PSU LC
ABS PP PVC PS PA POM PET PC PPA PBT PC
PVDC PEX ABS PMMA PPA PPS HPS HIPS LC
LCP PSU PS PET PC ABS TPI SRP PFSA PP C
ABS HTS PFSA PET POM PA PVC PS MABS A
PP PS ABS PC HIPS PVC LDPE PMMA HPN P
PVDC PBT PET POM PP PSU MABS ASA PI T
TPI PA HDPE PVC ASA LCP PSU PPS PARA H
PS PP PBT ASA ABS PPC COC PESU PSU PP
HDPE PP PVC PS PA POM PET PC PPA PBT P
PVDC PEX ABS PMMA PPA PPS HPS HIPS LC ABS PP PVC PBT HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS PSU PS TPI PEX COC PP PVC PBT HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS PSU PS TPI PEX COC PP PVC PBT HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS PSU PS TPI PEX COC PP PVC PBT HIPS PET POM PA PPVX PT PDVC PBT ASA SAN HTS PSU PS TPI PEX COC PP PVC ABS HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS PSU PS TPI PEX COC PP PVC PBT HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS PSU PS TPI PEX COC PP PVC PBT HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS PSU PS TPI PEX COC PP PVC PBT HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS PSU PS TPI PEX COC PP PVC PBT HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS PSU PS TPI PEX COC PP PVC PBT HIPS PET POM PA PPVX PT PDVC ABS ASA SAN HTS ABS ABS general
purpose engineering
plastics HIGH LOW HIGH LOW price function How to mix water and oil? Acrylonitrile - Butadiene - Styrene water oil water 'S SURFACTANT FIND OPPORTUNITIES
AND TRENDS THE WORK CHALLENGES Raw Material
Procurement Production
Process
and R&D Sales &
Marketing Develop strategic feedstock sourcing practice plan. QUESTIONS ? Boris Kaptelov | Gadi Zimerman | Hanna Heeft | Kevin Cho | Saskia Prisandhini
RSM - SPRING 2011 THANK YOU EMULSION , SUSPENSION, BULK Consolidation movements within the surfactant industry Increase cost of petroleum based feedstocks More competitive price offer by oleochemcial feedstocks such as palm, coconut oils Mature market with low-moderate growth rate 4-5%/year, effective cost management key FINDINGS SOLUTION Establish balanced raw material sourcing portfolio FINDINGS Tightening of government authorities and regulatory bodies Consumer preference toward environmental friendly product ABS spent R&D into these emerging trends Silver nanoparticle/ABS alloy research antibacterial effect Boost in demand in ABS applications in household and kitchen appliances ABS is a mature market where growth is limited Industry wide consolidation movement-overcoming switching cost of emulsion. Threat of substitutions (PP, PS,PBT, HIPS,ASA) Threaten on the adoption rate of emulsion. Niche ABS producer continue to use emulsion process, 2/5 uses surfactants FINDINGS Expand
and explore
into : RECOMMENDATION RECOMMENDATION 1. Market into competing emulsion plastic that uses surfactants 2. ABS producers that service niche market applications. 1.Biodegradability 2.Recyclable 3.Reduction in human/water toxicity 4. Fits to FDA criteria Invest in developing surfactants
with: 5.developing surfactant lines
with silver compatibility ?
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