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Vodafone

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by

Tien Dinh Phan

on 6 June 2013

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Transcript of Vodafone

Vodafone Group Plc is a British multinational telecommunications company. Vodafone owns and operates networks in over 30 countries and has partner networks in over 40 additional countries. Original logo: Vodafone nowadays: headquartered in London It is the world's second-largest mobile telecommunications company. Vodafone is the 2nd-largest mobile telecomunications company in Germany Basic facts Logos TO SUM UP: Do you know:
Which mobile network has the slogan:
"Power to you" 1. Introduction 2. Logos and slogans 3. Marketing 4. Summary Welcome Business English
SS2013/TH Wildau
"The A-Team"
Hau Linh Nguyen
Thanh Ha Nhu
Tien Dinh Phan What does the name "Vodafone" mean ? Voice data fone
With increasing competitors in the market, every brand needs an identity to stand out from the rest.
Many brands went through a re-branding; some succeeded in the process while others had a pit-down fall. Vodafone's original logo until 1997 * The old Vodafone logotype was very simple and crude, featuring a strike-through over the company’s name. Vodafone's speechmark logo initial: current: * In 1997, Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O’s in the Vodafone logotype represent opening and closing quotation marks, suggesting conversation. Slogans A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose Vodafone previously used the slogan 'How are you?' between 2003 and 2006 but has switched to international 'Power to you' branding from 2010 till now. Marketing Vodafone marketing strategies: Mobile data services Emerging markets Enterprise and total communications New services data is expected to be the fastest growing segment of the mobile industry. between the 2011 and 2016 calendar years worldwide mobile data revenue is set to grow by US$142 billion, compared to a US$27 billion decline in voice revenue over the same period. Why is this demand growing so fast ??? a widening range of powerful and attractive smartphones and tablets significant improvements in mobile network quality and capability an increased choice of user friendly and useful applications for business and social use Goals: Vodafone aims to have the best mobile network in all of the markets in which it operates, supported by leading IT systems. Vodafone has more than 238,000 base station sites transmitting wireless signals – making it one of the largest mobile operators in the world. It's investing around £6 billion a year to deliver a high quality mobile data experience for its customers. Progress: In 2012 nearly one trillion minutes of calls were carried and more than 216 petabytes of data were sent across Vodafone's networks – in other words enough data for 2.8 trillion emails. Thank you for your attention. The A-team Material Source: http://en.wikipedia.org/wiki/Vodafone
http://www.vodafone.com/content/annualreport/annual_report12/strategic-review/strategy.html
http://creativerepository.com/2010/01/31/logos-of-leading-telecommunication-brands/
http://www.famouslogos.us/vodafone-logo/ Vodafone's goal is to become the provider of choice for customers wanting to use mobile services.
Customers choose Vodafone because it stands for great coverage, a reliable connection and good value – as well as a passion for improving the customer experience. 1. Market Context
2. Goals
3. Strengths and Actions
4. Progress
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