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Patrons & Sponsors

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brainard carey

on 27 May 2016

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Transcript of Patrons & Sponsors

Patrons & Sponsors for Artists
Patrons & Sponsors
Introduction

Patrons and Cultural production

Patrons & Sponsors have existed for hundreds of years

They still exist today in the largest numbers ever.

I began finding patrons
about 15 years ago.




Personal Patrons
Begin by assembling a list of patrons.
• Use your local museums, and theatres and non-profit centers as sources - write down the names of people who were the largest donors to those institutions.
• That is your first list to pursue.
Short cuts &
Templates

In the online class with personal attention, and the ability to see other students struggle and succeed, your work wil be made easier on two levels;
Corporate Sponsors
(Like Apple and Bose)

Begin by calling a corporation and asking who to talk to about a sponsorship proposal. Tell them you are an artist and want to send in a proposal to someone - ask who that contact person is and an email or phone number for that person.
I reached Apple by calling, repeatedly, let me explain.
Sponsors in a Bag
Getting an exhibit funded
Find a Venue - DIY!
Create an exhibit of your work and write down why this group of works is being exhibited together.
Rent a gallery, Use an apartment, or another afforadable arrangement.
Template Letters
One of the initial struggles is always writing the letter, crafting the letter. With my course you will get templates for letters to adjust to your needs, so the first step is taken care of!
Psychological Support
When you receive small and large amounts of money for what you do, for making art alone, that actually takes a level of confidence that most are not born with. The class is a place where you will get support from your peers as well as myself on this essential hurdle to developing patrons.
Break down costs:
• What is the Rental
and exhibition costs?
• What are the total Expenses?
• Now you have the Income
amount needed -
Income needed -6,000

Sponsors to raise 12,000

at $200 per card, 5 sponsors = 1,000

60 sponsors gets you the 12K

Make a rate sheet
Three Types of
Sponsors & Patrons
P
atrons for personal projects

Corporate Patrons

Sponsors in a Bag
How it works
There are 100 bags that are given away to the first 100 people that come into the exhibit.

In each bag there is an item from a sponsor, like a business card or product like a magazine or flyer.
The Sponsors pay to be in the bag.
Personal Patrons
• Now that you have their names, find their address and phone of their foundation on Google.

• Call and ask if you can send a letter.

• Write them a letter introducing yourself.
Three Types of Letters to Write
• Letter asking for a donation to pursue studio practice.

• Letter asking for support of a particular project.

• Letter asking for a meeting, resulting is a studio visit.
Patron Studio Visit
• Invite Patrons to your studio.
• Invite them in couples.
Steps to a visit:
• A Letter
• A Meeting
• An Invitation
• The Conversation
Three Types of
Sponsors & Patrons
Patrons for personal projects

Corporate Patrons

Sponsors in a Bag
The Next step is a
Psychological leap.
Understanding Buzz Marketing
Corporate Snowball of Sponsors
Patrons & Sponsor Class and Support System
• Eight weeks of guided talks and videos
• Online class experience and support - Q & A sessions and feedback on your campaigns.
• Template letters to use for Corporate, Personal, and Patrons in a bag
.
• Personal editing!
• Lifetime access!
• Value - $10,000. Cost - $349.00
Today's Coupon-> (
100off
) $100.00

Total cost for today is just $249.00!
Go to - patronsandsponsors.com
Asking for Financial support
usually involves resistance / stress.
What the experts say
Buzz - marketing is the deparment in a corporation responsible for "out of the box" marketing, like product placement in films and events. It is also a place where your proposal might work! You can always ask for the "buzz marketing" department to see if one exists at the company you are calling.
Getting a corporate sponsor is not as difficult as you might imagine, and as soon as you get one, it is easier to get another one, because it shows other people believe in you. After Apple, for me, it was easy to get Bose sound equipment and funding.
I've been there.
Since 2002, I began a very serious and nearly desperate search for patrons, and in time I found personal patrons and also corporate patrons.
Combined, I have received over 100,000 in support from patrons and sponsors.
In fact, it is still my main income.
I like the system, the paradigm.

But I didn't start off that way...
I graduated college with a BFA and struggled in Rhode Island then in NYC to understand the art world.
I did figure some things out along the way :)
Eventually I got into major museum shows like the Whitney Museum Biennial in NYC and more around the world.

Then I began interviewing people
in the art world for Yale radio
Yale University Radio
I started a talk show on Yale University student run radio.
In my talk show I have interviewed hundreds of people so far and I interview more every week.
I interview museum directors, curators, and artists from all over the world. I ask them what they are doing and how they are doing it.
I have learned a tremendous amount from this international group of people that make up the art world as we know it. I am always drawing from information and inspiration I hear in these interviews about how people manage their creative careers in different parts of the world.
I wrote four books about how I manage my own career in the arts as well as how countless other artists and curators manage their careers.
These books, especially the last one, pull much material from the Yale interviews.
After taking Brainard's course on sponsors and patrons, I mustered up the courage and asked a patron and received a check for $5,000 to aid my studio practice.

- Karen Hampton
I poured through the mail, my tummy flip-flopped when I found an envelope marked "Cinemark." After your advise to Google (name withheld) I decided that being the sole patron of the Bison Bench was unlikely since he doesn't make as much $ as I thought. I had quietly settled on a wished-for number in my mind for the check to be….knowing that it could be anything and afraid to be disappointed but right in my hand was a check written for the wished-for number……………….$10,000.00…!!!!!!

BINGO!

My blue mood blew away with the same force of the snow flurries outside!!!

I am taking a treat to my neighbor right now before settling into my cozy cabin with running water and a grin.

I can hardly wait to continue my fundraising efforts tomorrow. I plan to make the goal of $20,000 before the end of the year (and shop for NEW tires ASAP)

Cheers!"

- Amber Jean
10,000 project donation
5,000 studio donation
(no purchase)
Bonus Free 256 page book Download with course
And two books on Hugs and Wishing....
The Patron Conversation
This is the heart of the relationship which builds over time.
Keep it personal and simple, and most importantly, take an interest in the particular fields of interest of the Patron.
Be sincere and be generous, and expect as much as you would from any friend.
Then ask.
What is the value of a course that teaches students how to get five and ten thousand dollar donations like the real students above? More than once?

Perhaps the cost is not in the course, it is in the price you pay for not getting the support you need for your art. The potential for what could have been done!

I want more artists to do what they want on their own terms, and this is one system for supporting that. If you take the class, you have my attention so I can help you directly and personally.
After taking Brainard's course on sponsors and patrons, I mustered up the courage and asked a patron and received a check for $5,000 to aid my studio practice.

- Karen Hampton
5,000 studio donation
(no purchase)
I poured through the mail, my tummy flip-flopped when I found an envelope marked "Cinemark." After your advise to Google (name withheld) I decided that being the sole patron of the Bison Bench was unlikely since he doesn't make as much $ as I thought. I had quietly settled on a wished-for number in my mind for the check to be….knowing that it could be anything and afraid to be disappointed but right in my hand was a check written for the wished-for number……………….$10,000.00…!!!!!!

BINGO!

My blue mood blew away with the same force of the snow flurries outside!!!

I am taking a treat to my neighbor right now before settling into my cozy cabin with running water and a grin.

I can hardly wait to continue my fundraising efforts tomorrow. I plan to make the goal of $20,000 before the end of the year (and shop for NEW tires ASAP)

Cheers!"

- Amber Jean
10,000 project donation
thats me now
Plus Kickstarter &
Patreon fundraising
tools and instructions
I founded the interview program at Yale,
The Art World Demystified.
I also founded the online school for artists called Praxis Center for Aesthetic Studies.
I have written five books and interview professionals from the artworld every week.
I have ongoing relationships with multiple patrons and sponsors.
My first Patrons
I wanted to make prints (monoprints) at a workshop in NYC and I needed about $5,000 to go there and spend the week making art.
I wrote a letter to about 12 people offering them 6 monoprints in a box, and instead of them being 1,000 each, if they bought the box in advance, it would only be 3,000 instead of 6,000.

I sent 12 letters and got 4 replies - $12,000 was much more than I needed! This began a life-long pursuit of patrons, because I loved getting paid before I made the work.

I learned that how a letter was crafted made all the difference.
You get to everyone through writing
-Bianca Jagger

How to convince someone of something? It is always writing.

Images yes, but always writing.

Ideas, well - presented.


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