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Making sense of digital marketing for your business

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by

Jim Leafe

on 19 February 2015

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Transcript of Making sense of digital marketing for your business

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So what are your options?
My top 10 digital tips
Things to ask your developer tomorrow
Beginners guide to keyword research
Search Engine Optimisation 101
Digital basics
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Useful links
Content title ideas http://www.portent.com/tools/title-maker
Google trend data + keywords http://www.google.co.uk/trends/explore
Keyword ideas http://lsikeywords.com
Digital marketing inspiration http://www.digitalbuzzblog.com
Related content http://www.wikisummarizer.com
Word cloud http://quinturakids.com
Alphabetic keyword suggestions http://ubersuggest.org
Google Adwords https://adwords.google.com
Make an infographic http://infogr.am
Link building http://www.tynt.com
Page speed https://developers.google.com/speed
Making sense of digital marketing for your business
1. Spruce up your meta data and page titles
2. Optimise your maps listings
3. Get in some web directories
4. Get a blog on your website
5. Create Google+ page
6. Be realistic, do some research
7. Connect with your non digital channels
8. Consider a paid approach
9. Sign up for a Google Adwords account (its free)
10.Have some fun with it !!!!!

Technical enhancements and reporting:
Do I have Google webmaster tools? Is it linked to my Google Analytics?
Request an error log report fix - look out for 500 / 503 fix internal 404's
Ask for a page speed report or do one yourself (see useful links)
Do I have an XML sitemap submitted? Is it current? Do I need an image / video version?

1st
2nd
Search Engine Results Page (SERP)
Page anatomy
3. Get in some web directories
1. Spruce up your meta data and page titles
2. Optimise your maps listings
3. Get in some web directories
4. Get a blog on your website
5. Create Google+ page
6. Be realistic, do some research
7. Connect with your non digital channels
8. Consider a paid approach
9. Sign up for a Google Adwords account (its free)
10.Have some fun with it !!!!!

Video Images Internal map Internal photos Embed in your own site
A rough guide:
Title - 70 characters* include target keywords
Meta - 156* - treat it like a newspaper advert and include action

<title>Birchover Luxury Hotel Apartments | Derby | East Midlands
| Belleme | France
<meta description>
Birchover has a range of
lavish, luxurious, deluxe, opulent, magnificent, resplendent, gorgeous, splendid, grand, extravagant, lush, lavishly appointed, palatial, princely, rich, costly, expensive, impressive,
hotel apartments in Derby, East Midlands and in Belleme, France.
Book your escape today!, now, immediately

Onsite page enhancements:
Please create me a blog page
Can you add "Tynt" to my site please? (see useful links)
Embed google maps on the contact us page


Search and social updates:
Does my site use schema mark-up for rich snippets in SERP's?
Please enhance my mark up for social sharing tags of whole pages and page elements
Is my website verified against my social accounts?
Please help me setup Google+ authorship mark-up

Full transcript