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EMPRESAS COPEC

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by

David Salas

on 28 May 2015

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Transcript of EMPRESAS COPEC

EMPRESAS COPEC
S.A

INTEGRANTES: Purisima Venegas
David Salas
Luis Aguirre
Sebastián González

Docente: Daniela Salazar

Mercado Objetivo.
Principales clientes.
Principales productos.
Precios.
Canales.
Estrategia de medios.
Piezas publicitarias principales.
MARKETING
Sistemas de distribución física.
Lay out productivo.
Proceso productivo.
Logística de salida.
Logística y Operaciones
Gestión de Personas (RRHH):


Fuerza de trabajo y su clasificación por capacidades.
Sistema de incentivos.
Políticas de contratación.
Otros elementos de la política de RRHH.
FINANZAS:
Gestión Financiera
Principales actividades de la función finanzas.
Ratios financieros y análisis.
MUCHAS GRACIAS
POR SU ATENCIÓN
Full transcript