Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Business Model Canvas (Introduction) Lecture # 2 (Aug 10. 2012)
Transcript of Business Model Canvas (Introduction) Lecture # 2 (Aug 10. 2012)
Physical (e.g. factory / machines),
financial, human, intellectual (patents) KEY ACTIVITIES
core competencies to
sustain bus. model (e.g.
dev., etc. VALUE PROPOSITION
Creating Value for Customers
- Satisfying needs
- Solving Problems
(Attribute Map) CHANNELS
How company reaches its Customers
to deliver Value Proposition
- Communication, distribution
- Sales Channels
(Consumption Chain) CUSTOMER RELATIONSHIPS
Types of relationships with
cutomer Segments. (e.g. Personal assistance, self-service, Automated, Co-creation...etc.
How does a company get, keep and grow customers? REVENUE
(One time sale,
- unit of business KEY PARTNERSHIPS
Coopetition ??? COST STRUCTURE
Most important costs
in Business Model.
Cost driven vs.
Value driven Examples of
Patterns: The Long Tail:
"selling less of more"
- Lulu.com Multi-Sided Platforms
- Google, Facebook
- Free as a business Model Freemium
- Get the basics for free,
Pay for more...
e.g. Linked-in, Prezi www.businessmodelgeneration.com/ Mass Market, Niche Market, Segemented, etc. 4 levels of Understanding BMC
- Check list
- Connections among 9 Pieces
- Recogizing Patterns
- Dynamic - Evolves over time A Business Model shows how a company:
"creates, delivers & captures value" "Get out of the building"
(Steve Blank) Test your hypotheses with
real customers by building a
"Minimum Viable Product"
(Steve Blank) Learn from failure...
Fail small, fail fast...
pivot.... constant iterations
Lecture # 2: Introduction
to Business Model Canvas
(Stephen Paterson) Final Advice:
"Think Big, Start Small & Scale Fast" (Source: Saul Kaplan, "Business Model Innovation Factory"